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That's Bananas! With Jesse Cole
Jesse Cole took over a baseball team in Savannah, GA. In the first game, they sold two tickets. Today...more than a million! The strategy was realizing that they're not in the baseball business; rather the entertainment business. The first task was to rename the team - to the Savannah Bananas...
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By David Mammano
4.9
7070 ratings
Jesse Cole took over a baseball team in Savannah, GA. In the first game, they sold two tickets. Today...more than a million! The strategy was realizing that they're not in the baseball business; rather the entertainment business. The first task was to rename the team - to the Savannah Bananas...
Learn more about your ad choices. Visit megaphone.fm/adchoices
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