That's Hard on the Paint

Jared Whitworth of Mason, Texas joins That’s Hard On The Paint for a wide-ranging conversation about ranching, land stewardship, family legacy, cattle, changing technology, the next generation of agriculture, and the realities of building a life around the land.

From growing up wanting to be his dad and granddad’s sidekick to navigating changing markets, brush management, new technology, and the future of ranching, Jared shares the lessons that have kept his family operation moving forward.

Topics include:

Growing up in a multi-generation ranching family

How ranching and land use are changing in Texas

New World screwworm concerns and reporting

Brush management, mesquite, water, and land stewardship

Technology, AI, education, and hands-on experience

Ranching lessons that apply to business and life

Family, work ethic, community, and the next generation

LIVE from ConExpo 2026 in Las Vegas, Harrison sits down with David Nicoll of SANY America to discuss the future of heavy equipment, the rapid growth of SANY in North America, customer support, dealer relationships, Texas infrastructure, leadership, and what it takes to build trust in today's construction industry.

Topics include:

• Why Texas is the largest construction equipment market in North America

• The growth of SANY America

• Customer service, parts, and uptime

• Building dealer relationships

• Disaster response and community support

• Leadership lessons for entrepreneurs

• The future of construction and infrastructure

Recorded LIVE from the SANY booth during ConExpo 2026.

Presented by Big Country Equipment in San Angelo, Texas.

For equipment sales, rentals, service, and support:

Big Country Equipment

San Angelo, Texas

Listen On Apple Podcasts:

https://podcasts.apple.com/us/podcast/thats-hard-on-the-paint/id1729437414

Listen On Spotify:

https://open.spotify.com/show/6kJDPyFBGtRjxemSnPuFth?si=8b172366531a476c

Watch On YouTube:

https://www.youtube.com/@BigCountryEquipment-yu8ri

#ThatsHardOnThePaint #SANY #SANYAmerica #ConExpo2026 #HeavyEquipment#ConstructionIndustry #BigCountryEquipment #TexasConstruction #BlueCollar #Excavators#EquipmentLife #Infrastructure #DavidNicoll

LIVE from ConExpo2026 in Las Vegas, Harrison sits down with David Harris of SANYAmerica to discuss the future of heavy equipment, the rapid growth of SANY in North America,customer support, dealer relationships, Texas infrastructure, leadership, and what it takes to buildtrust in today's construction industry.

Topics include:

• Why Texas is the largest construction equipment market in North America

• The growth of SANY America

• Customer service, parts, and uptime

• Building dealer relationships• Disaster response andcommunity support

• Leadership lessons for entrepreneurs

• The future of construction and infrastructureRecorded LIVE from the SANY booth during ConExpo 2026.Presented by Big Country Equipment in San Angelo, Texas.

For equipment sales, rentals, service,and support:

Big Country Equipment

San Angelo, Texas

Listen On Apple Podcasts: https://podcasts.apple.com/us/podcast/thats-hard-on-the-paint/id1729437414Listen

OnSpotify: https://open.spotify.com/show/6kJDPyFBGtRjxemSnPuFth?si=8b172366531a476c

Watch On YouTube: https://www.youtube.com/@BigCountryEquipment-yu8ri

#ThatsHardOnThePaint #SANY #SANYAmerica #ConExpo2026 #HeavyEquipment#ConstructionIndustry #BigCountryEquipment #TexasConstruction #BlueCollar #Excavators#EquipmentLife #Infrastructure

Sterling and Harrison sit down with professional steer wrestler and lifelong cowboy Sam Powers from Sonora, Texas. Sam shares his journey growing up ranching and rodeoing, the lessons passed down through generations, and what it's like competing in events like the San Angelo Rodeo. 

They talk about the highs and lows of the rodeo road, balancing ranch life with competition, the rising costs of horses and land, and why keeping the Western way of life alive is more important now than ever. Sam also offers real advice for young cowboys, the power of strong family roots, and how grit, hard work, and good people shape success.

In this episode, we're joined by two West Texas entrepreneurs with grit, heart, and a whole lot of stories—Zach Drennen of a mobile oilfield accommodations company, and Jack Graves of Jay Bar Meats. From launching businesses out of San Angelo and carving out success in competitive industries to investing time and money into youth ag programs, Zach and Jack share how they’ve turned hard work into high impact.

This episode is packed with business insights, heartwarming stories, and West Texas wisdom on what it means to build something that lasts—whether it’s a company, a friendship, or a community legacy.

Learn more about the San Angelo Stock Show Syndicate at https://www.sasss.org

In this episode, Sterling and Harrison sit down with commercial farm and ranch appraiser, broker, and property tax consultant, Sterling Fryar. From growing up in agriculture to navigating the real estate market, Sterling shares his journey, biggest wins, and hard-earned lessons in the industry.

The guys dive into: The reality of buying, selling, and investing in real estate, How economic shifts and interest rates impact the market, The importance of education, competition, and resilience in business, and Why spending time “in the barrel” is key to long-term success.

Whether you’re an entrepreneur, a real estate enthusiast, or just enjoy a good conversation about business and life, this episode is packed with insight, humor, and practical advice.

In this episode, we’re joined by Jake, Marty, and Zach Weishuhn—agricultural entrepreneurs and show pig breeders from San Angelo, Texas. Together, we dive into a little bit of everything: the ins and outs of ranchland machinery, the challenges of raising show pigs, the rollercoaster of being a business owner, and even some unforgettable tales of good ol’ fist fights.

Sterling and Harrison also offer introspective advice about Big Country Equipment, sharing nuggets of wisdom mixed with plenty of laughs.

In this special episode of That's Hard on the Paint, Sterling and Harrison are joined by their longtime friend and talented musician, Gunnar Latham! Gunnar takes us on a journey through his musical life, sharing stories about his biggest influences, how he got his start, and the passion that drives his artistry. But it doesn’t stop there—Gunnar brings out his guitar for a few exclusive, never-before-released performances that you won’t want to miss!

In this episode of That's Hard on the Paint, Sterling and Harrison welcome a very special guest, Camden Morrison, Equipment Sales Specialist at Big Country Equipment. Camden shares his journey of getting started at Big Country, offering insights into the equipment industry, the challenges he’s faced, and the lessons he’s learned along the way.

But that’s not all—the trio dives into a candid discussion about the current political climate and how it impacts the agricultural and equipment world. With plenty of laughs, thought-provoking commentary, and a laid-back vibe, this episode is one you won’t want to miss.

In this episode of That's Hard on the Paint, hosts Sterling and Harrison welcome Howdy Johnston, owner of Liberty Concrete in San Angelo, Texas. Howdy shares insights from his journey in the military, the transition to starting his own business, and the impact his service has had on building a brand rooted in resilience and integrity. Tune in for an inspiring conversation on leadership, grit, and how Howdy shaped a successful business. Learn more about Liberty Concrete at libertyconcreteandconstruction.com.