If you've ever assumed that doing excellent work would eventually make the right people notice you, Julie Brown has some unfortunate news.
They are busy doing their own jobs.
Being competent matters. But competence alone does not guarantee higher pay, better assignments, promotions, influence, or access to the rooms where career-changing decisions are made. Your work has to be visible. Your expertise has to be known. And trusted people have to understand what you contribute well enough to recommend you when you are not present.
That is why networking for women is not an optional extra reserved for extroverts, salespeople, or anyone who enjoys walking into a room full of strangers and answering the question, "So, what do you do?"
Julie is a speaker, the author of This Shit Works, and a networking expert who describes herself as a professional nonconformist. Before creating her own platform, she spent 17 years working in architecture, engineering, and construction—industries where women were often concentrated in administrative, marketing, and business-development roles while men occupied many of the technical and leadership positions.
Working in those environments taught her that being good at the job was only the barrier to entry. Everyone in a high-performing room is expected to be capable. What changes a career is the ability to form relationships inside and outside an organization.
Julie and Dr. Robin Buckley examine the research showing that internal networks can be a powerful predictor of long-term career growth. External relationships may lead to opportunities across an industry, but trusted relationships inside a company often determine who receives information, support, high-profile assignments, mentorship, and steady advancement.
The problem is that many women still misunderstand networking.
They imagine forced conversations, aggressive self-promotion, business cards being shoved into reluctant hands, or approaching people only when they need a job, referral, client, or favor. Julie defines it differently: networking is building relationships deliberately, with the hope that two people may be able to help each other in the future.
The best time to build those relationships is before you need anything.
When someone loses a job or falls behind on a sales target and suddenly begins networking from desperation, the interaction feels different. A stronger network is built from contribution: offering ideas, making introductions, sharing useful information, supporting someone's work, and developing trust before the crisis arrives.
Julie also challenges some of the most predictable networking habits, beginning with the questions "How are you?" and "What do you do?" One has become an automatic greeting that rarely invites an honest answer. The other reduces a person to a job title and immediately makes the exchange feel transactional.
Instead, she recommends asking why someone attended the event, what caught their attention that day, what they are working on, or what they have enjoyed about the organization. Better yet, talk about something human: a show, a trip, a ski trail, a pair of pants, or anything that creates a genuine point of connection.
Not every interaction has to become a lifelong relationship. Julie calls some of them "single-serving friends"—the stranger on a chairlift, the cashier at the grocery store, or the person beside you at an event. Brief conversations still matter because human connection can improve mood, build conversational confidence, and make everyday life more interesting.
The episode also confronts women's discomfort with self-promotion. Julie believes women need to document their accomplishments, understand exactly how they moved a project forward, and become comfortable communicating those facts.
That is not bragging. It is evidence.
If you do not track your contributions, someone else may underestimate them, forget them, or take credit for them. Julie recommends keeping a living record of results: projects created, clients secured, problems solved, revenue generated, ideas implemented, and measurable impact.
Then blow your own damn horn.
Women also need more than one kind of network. A broad and diverse professional network creates access, information, and opportunity. But women benefit from a smaller inner circle of female supporters who understand their value, challenge them to grow, recommend them, and speak their names in rooms filled with opportunity.
In This Episode, We Talk About:
- Networking for women and why strong performance alone may not produce career advancement
- Building internal relationships at work that lead to information, opportunity, trust, and long-term growth
- Networking before you need something instead of approaching relationships from desperation
- Choosing the right rooms strategically based on a clear professional or personal goal
- Starting better conversations without relying on "How are you?" or "What do you do?"
- Creating brief human connections with strangers that build confidence and improve everyday well-being
- Documenting and communicating accomplishments so your work is visible and properly credited
- Developing a smaller circle of women who advocate for you, challenge you, and help you recognize opportunities
Julie also addresses the fear of being "too much." Early in her career, her energy and extroversion made her invaluable to some teams and exhausting to others. She eventually learned that not every person is her audience—and that one negative response does not erase the hundreds or thousands of people who find value in her work.
Confidence, she explains, comes through repetition. The more consistently you speak, write, contribute, connect, and advocate for yourself, the more evidence you create that your voice belongs in the room.
This conversation is for the woman who works hard but remains invisible, hates traditional networking, struggles to talk about her accomplishments, or suspects that her current circle is keeping her smaller than she needs to be.
So if you've ever felt overlooked despite doing excellent work, struggled to build professional relationships without feeling fake, or wondered how to become more visible without becoming someone you are not… this episode's for you.
You'll want more from Julie: Speaking This Sh!t Works