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Join host Christi Van Rite in conversation with estate planning and insurance experts Norman Ross and Harold Unger as they share real case studies that reveal what happens when families ignore sound advice - and what's possible when they take action.
In this episode, you'll hear:
• The $200M+ estate heading toward a "fire sale" because decades of advice went unheeded—and how proper planning could have prevented adopting "Uncle Sam and the State" as additional heirs
• The remarkable story of $80,000 that grew to $40 million, and the strategic planning that protected it from estate taxes across multiple generations
• Why bringing ALL your advisors to the table together creates dramatically better outcomes than working in silos
• The "financial fire drill" technique that reveals gaps in estate plans before it's too late
• How changing tax laws (written in "pencil with big erasers") mean your 15-year-old estate plan might be costing your family millions.
Norman and Harold bring decades of experience working with ultra-high-net-worth families, combining insurance strategy, tax planning, and trust structures to help families preserve wealth across generations. Their storytelling approach makes complex concepts accessible and entertaining.
Key Takeaway: Estate planning isn't about death- t's about not adopting additional children (the IRS and state tax authorities) and keeping more wealth in your family.
Connect with Norman Ross and Harold Unger:
Harold M. Unger J.D., LL.M. President, The Unger Company, Ltd. (t) 212-755-4777 x100 https://UngerLtd.com
Norman E. Ross The Ross Companies Direct 212-397-2314 [email protected] www.rosscompanies.com www.linkedin.com/in/normaneross
Visit WhiteRiverConsultants.com for more resources on family office services.
By White River Consultants5
44 ratings
Join host Christi Van Rite in conversation with estate planning and insurance experts Norman Ross and Harold Unger as they share real case studies that reveal what happens when families ignore sound advice - and what's possible when they take action.
In this episode, you'll hear:
• The $200M+ estate heading toward a "fire sale" because decades of advice went unheeded—and how proper planning could have prevented adopting "Uncle Sam and the State" as additional heirs
• The remarkable story of $80,000 that grew to $40 million, and the strategic planning that protected it from estate taxes across multiple generations
• Why bringing ALL your advisors to the table together creates dramatically better outcomes than working in silos
• The "financial fire drill" technique that reveals gaps in estate plans before it's too late
• How changing tax laws (written in "pencil with big erasers") mean your 15-year-old estate plan might be costing your family millions.
Norman and Harold bring decades of experience working with ultra-high-net-worth families, combining insurance strategy, tax planning, and trust structures to help families preserve wealth across generations. Their storytelling approach makes complex concepts accessible and entertaining.
Key Takeaway: Estate planning isn't about death- t's about not adopting additional children (the IRS and state tax authorities) and keeping more wealth in your family.
Connect with Norman Ross and Harold Unger:
Harold M. Unger J.D., LL.M. President, The Unger Company, Ltd. (t) 212-755-4777 x100 https://UngerLtd.com
Norman E. Ross The Ross Companies Direct 212-397-2314 [email protected] www.rosscompanies.com www.linkedin.com/in/normaneross
Visit WhiteRiverConsultants.com for more resources on family office services.

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