Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• If you're struggling with messaging, this video is for you.
• Understanding what your audience truly wants is crucial.
• Many coaches project their own needs onto their audience.
• The journey of self-discovery is essential for effective coaching.
• Meeting your audience where they are is key to connection.
• The 'curse of knowledge' can hold coaches back.
• Selling before building is a common mistake.
• Fear can be a sign of what to lean into.
• Finding your Ikigai is a process, not an overnight success.
• Building genuine connections leads to influence and authority.

Sound bites:

"This video is for you."

"What do they want?"

"Sell before building."

Time stamps:

00:00 Struggling Coaches: Finding Your Voice

03:36 The Journey of Self-Discovery

07:12 Meeting Your Audience Where They're At

10:10 The Courage to Sell Before Building

10:55 Building Connections for Influence and Authority