In this episode, we dive deep into the number one mistake fitness professionals make with their marketing strategy: neglecting email marketing. Josh Kennedy, Andrew Wallis, and James Breese share insights on the importance of building an email list, the evolution of marketing strategies over the years, and how to leverage the power of email marketing effectively without being 'spammy'.

Timeline Summary:

• [00:00:45] The Shift from Offline to Digital Marketing.
• [00:02:00] Analogy: Email Marketing like Dating.
• [00:03:00] The Pitfalls of Relying Solely on Social Media Followers.
• [00:05:00] Nurturing your Email List for Continued Engagement.
• [00:07:00] The Balance of Valuable Content and Sales Emails.

 Key Takeaways:

1. The Evolution of Marketing: Andrew Wallis explains how marketing transitioned from offline methods like flyers to a focus on building email lists in the digital realm.
2. The Power of Email Marketing: James Breese highlights the importance of capturing email addresses to build relationships, likening it to the progression of dating.
3. The Misconception: Some fitness professionals feel that email marketing might come across as 'spammy'. However, the approach matters. Delivering consistent value is the key.
4. Balanced Approach: For every seven value-laden emails, maybe send an eighth with a sales pitch. This ensures you remain a welcomed guest in your subscribers' inboxes.
5. Leverage the P.S. Section: A subtle way to pitch your services, workshops, or programs without being too aggressive.

Websites and Links Mentioned:

• Strength Matters
• Strength Matters Quiz

Quotes:

"If you grow that email list of hungry, interested prospects... it becomes your number one source of not only traffic but also sales." - Andrew Wallis

"Email marketing is like dating. It's about capturing someone's number to schedule a second date and build the relationship further." - James Breese

"Social media followers mean nothing. It's about engaged leads and building a relationship offline." - James Breese

"You want to be a wanted guest in their inbox, not an unwanted pest." - James Breese

"Your marketing strategies should be to get hold of contact details to nurture the relationship long-term." - Andrew Wallis

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