If you’re stepping on stage at a conference, there’s one mistake that can make or break your session—and most speakers don’t even realize they’re making it.

In this mini episode, David Brickley shares a hard truth: Your audience doesn’t need your resume, they need your insights. Whether you’re a CMO, a social media exec, or a brand leader, your job on stage is to provide value—not just tell your backstory.

🔥 Key Takeaways:

• Focus on the audience, not yourself. Share actionable insights that marketers can take back to their teams.

• Ditch the surface-level Q&A. Get straight to what’s actually moving the needle.

• Moderators set the tone. A great panel hinges on asking the right questions and pulling real takeaways from speakers.

• Reverse engineer your content. Ask yourself: If I were in the audience, what would I find valuable?

If you’ve ever prepped someone for a panel—or been on one yourself—this episode is a must-listen. Drop a comment below with your biggest panel pet peeves!

Interested in becoming a guest on the podcast? Reach out to our team at [email protected]

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STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.

          ➡Check us out: https://www.stndigital.com/

          ➡Get in touch with our team: https://www.stndigital.com/contact/

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Want more insights? Follow David:

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