She Needs Profit

The 1 Thing stopping you from making Money


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1. Believe in Your Value: To succeed in your business, you must genuinely believe that what you offer is valuable and necessary for your target audience.

2. Overcoming Self-Doubt: Many entrepreneurs grapple with self-doubt and a lack of belief in their abilities. This can hinder their progress and income potential.

3. The Power of Belief: Deeply embracing belief in yourself and your services can be a game-changer for your business.

4. Building Belief: Sam shares her method of building belief, which involves writing down your goals in a present tense, acting as if they have already been achieved.

5. Seek Evidence: Continuously seek evidence that you are moving in the right direction and that your belief is valid.


Take Action

1. Self-Reflection: Take time to reflect on your level of belief in yourself and your business. Do you truly believe in the value you offer?

2. Goal Setting: Write down your business goals in the present tense, as if they have already been achieved. Use this technique to build and reinforce your belief.

3. Seek Evidence: Pay attention to every positive sign, conversation, or interaction that validates your belief in your business proposition.

4. Community Support: Consider joining a supportive community, like She Profit School, to help bolster your belief and business success.

5. Embrace Belief: Lean into your belief and let it drive your actions, as it is a powerful force in achieving your business goals.


In this episode, Sam Varner stresses the importance of belief in business success. By adopting a strong belief in yourself and your offerings, you can unlock your full potential and realize your business goals. Start by assessing your level of belief, setting present-tense goals, seeking evidence, and embracing your belief to make more money and impact in your business.

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She Needs ProfitBy Samantha Varner

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