Making paid advertising work is very important for most businesses because no one has money to throw away.

This means you’ve got to have 1 specific thing to judge the effectiveness of your advertising on.

Hint, it’s not your emotions. Your feelings about your advertising are meaningless.

In order to invest cash wisely in advertising you’ve got to have a reliable way to judge whether or not the ads are working.

In the video above you’ll hear what the 1 thing that makes paid marketing work is.

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