Most people try to sound smart when they write.

Big words.
Complicated sentences.
Corporate jargon.

But on The JumpifyLabs Podcast, Shira shared a rule every marketer should follow:

Write at an 8th-grade reading level.

Even in deep tech.
Even when selling to engineers.

Because if people have to work to understand you…

They stop reading.

Simple writing isn’t dumb.

It’s clear.

And clarity sells.

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