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LinkedIn’s new video feed has been here for a minute – and it doesn’t look like it’s going anywhere..

And although the algorithm is pushing short-form video content, that doesn’t mean that there shouldn’t be at least a *little* thought into some key areas I cover in this week’s episode.

Are you ready to skip the trial-and-error phase and get closer to results? This episode will arm you with all of the information you’ll need to start making short-form content that intrigues, informs and converts.

📌 Jump In Here:

0:00 - Introduction

0:54 - A visual hook

1:53 - You're not competing with text posts

2:43 - The “payoff”

3:21 - Make sure your video is designed for the feed

5:32 - Perfect your intros

6:31 - You may not NEED an intro

7:58 - Engineering “scroll stopping” moments

10:22 - Follow a strategy

11:35 - More data = better result

14:58 - So what do you say in these shorts?

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