Your website's home page will most likely be the most visited page on your entire site (unless you have a viral blog post). It’s the first impression of you, your work, and your business. Which means it needs to be an organized, inviting space where all visitors can be guided to the next best step for them, depending on where they’re at in their journey. When it comes to the copy or words you use on your home page, there is a very specific flow to follow to make sure its doing its job, especially for a service-based business. Today, I’m going to share with you my very own signature home page flow that I created specifically for coaches, practitioners, and experts.

“The home page of your website is arguably the most important page in your entire site…and because of this, it’s really the first impression of not just your website but you and your business and your work.” - Shawn Mynar

“The quality of your homepage and what is on it really is the differentiator between someone who glances at it and someone that stays and dives deeper into your website.” - Shawn Mynar

"It’s the words that will be a deciding factor between, do I keep reading down the page or do I find something page." - Shawn Mynar

“The goals of your home page is to immediately connect with your visitors and let them know that they are in the right place, keep them engaged down the page and guide them to the next best step for them.” - Shawn Mynar

“Every visitor that is going to come to your page is different and we need to account for every single type of visitor that is going to be on your home page.” - Shawn Mynar

Website That Works Masterclass -

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