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In this solo episode, Ken Lucci outlines the 10-part business planning framework he uses with million-dollar transportation operators to drive predictable profits and long-term financial stability.

Ken explains why most operators struggle—not because they lack effort, but because they lack a clear, executable plan. He walks through the core elements of a real business plan, including revenue targets, financial objectives, sales initiatives, service improvements, operational priorities, and people strategy.

You’ll learn:

• What belongs in a serious business plan—and what doesn’t
• How profitable operators plan for cash, margins, and owner compensation
• Why proactive planning leads to predictable profits
• How to set quarterly priorities and end-of-year success metrics
• What non-negotiable outcomes every owner must define

This episode is designed for operators at every stage, from small fleets to established companies, who want more control over their numbers—and fewer financial surprises.

If you want a practical planning framework you can actually execute, this episode is a must-listen.

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