You sold a $3,000 coaching package today. You think you made $3,000. You are wrong.
In this episode of Beyond The Pump, we break down the single biggest reason fitness businesses go under: Financial Illiteracy. We share a brutal real-life story of an employee who performed perfectly but saw their bonus slashed from $8,000 to $400 because they didn't understand that personal performance means nothing without company profit.
We also expose the "Cash Flow Trap" that most online coaches fall into (mistaking a down payment for profit) and explain why hiring staff before you have a 3-month "War Chest" is financial suicide.
Listen now to stop playing "business owner" and start actually making a profit.
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