Why the hell would you create a $10,000 burger if you don't actually run a restaurant? Well, for the publicity value of course! Around ten years ago, my marketing agency created what was at the time (and likely still is) the world's most expensive hamburger, with a starting price tag of $10,000. And what also made it so special is that only one human being ever would be able to enjoy it. I'm not assuming you own a marketing agency yourself, though one of the hardest things about getting press to a marketing agency is that you have to be super creative. Yes, it's possible to tout your client successes in the media, though for the most part these stories won't be picked up. And it's for this reason you have to step up and be creative. Regardless of your business, or whether you're a solo entrepreneur, generating press is one of the most effective tactics to creating a successful and profitable business, and advertising yourself especially if you have a very limited budget. If done right, a single 300-ish word press release can generate you literally hundreds of thousands of dollars in business (or even millions), which is something I've personally experienced in my own business. I'm not saying you have to create a world record-setting burger, though this episode will serve to hopefully get your creating juices flowing to come up with your own ideas to help promote and market yourself, or your business. And if you're ever doubtful whether your lack of experience in creating press will hold you back, just consider this: the first press release I ever wrote, with absolutely no experience, had me being written about in some of the world's biggest media publications, which generated around $100,000+ USD in business in under a month for me. Remember, you'll never succeed if you don't try. Examples of some of the news articles that resulted from the $10,000 burger publicity stunt can be found below the break. PRE-ORDER LAUNCH COURSE: http://launch.ax/ PODCASTING COURSE: http://pod.ax/WORK WITH ME: http://unsuckify.com/ MY INSTAGRAM: @leonthealchemist Please make sure you're subscribed to UNSUCKIFY: The Daily Marketing Podcast to get notified of whenever a new episode goes live, seven days per week. If you enjoyed this episode, I'd especially love it if you could take the time to give UNSUCKIFY a 5-star rating and a review. Also, feel free to share it around to someone you know who could get some value out of it. https://www.seeker.com/the-worlds-most-expensive-burgers-1766194305.htmlhttps://www.prnewswire.com/news-releases/worlds-most-expensive-burger-goes-under-the-hammer-for-charity-155646325.htmlhttps://www.2luxury2.com/worlds-most-expensive-burger-to-be-sold-for-charity/https://www.newser.com/story/147190/worlds-priciest-hamburgers.html