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In this masterclass with Johnny Kam, we go over how to analyze an ad account before writing a single concept, the key metric that separates top creative strategists from the rest, and the exact framework for splitting your creative output to protect spend and drive scale.

You’ll discover…

How to calculate NC-CPA (new customer cost per acquisition), which is the only North Star metric that matters at top of funnel

The 4-part "Pyramid" method for reading an ad account before writing your first 10 concepts

How to split your creative output using the 3 I's (Ideation, Imitation, and Iteration)

Why structure and format drive winning ads far more than copy

And much more…

If you want to stop guessing and start building creative strategies on a proven system…

This video is for you.

Enjoy.

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When you're ready for the next level...

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