The 12 Hottest Marketing Trends You Can’t Ignore in 2025 (And How to Leverage Them)

Are you ready for the future of marketing—or will you get left behind? The world of marketing is changing at a breakneck pace, and 2025 is set to redefine how small businesses connect, convert, and grow.

Before you dive in, ask yourself:

• Am I leveraging AI, personalization, and answer engine optimization—or am I still marketing like it’s 2015?
• Are my customers already shifting their attention to new places and platforms (like short-form video, social commerce, or voice search) without me?
• Which trends are all hype, and which ones are actually making small businesses money right now?

In this must-listen episode, our Marketing Guides break down the 12 most impactful trends for 2025—including:

• The game-changing power of generative AI and agentic marketing
• Hyper-personalization: delivering the right message, in the right place, at the right time
• Answer engine optimization and the rise of platforms like ChatGPT, Gemini, and voice assistants
• Short-form video dominance—and why YouTube Shorts, Instagram Reels, and TikTok aren’t optional anymore
• Micro and nano influencers, AR/VR for immersive experiences, social commerce, AI-driven paid media, and more!

You’ll hear:

• Real stats and stories proving what works (and what to avoid)
• Where to focus if you have a small budget but big ambitions
• Best practices for staying ahead—even when the digital landscape feels overwhelming

Meet Your Marketing Guides:

• Ken Tucker — Changescape Web
• Paul Barthel — Changescape Web
• Jeff Stec — Tylerica Marketing Systems
• Ian Cantle — Outsourced Marketing Inc.

Every week, your Marketing Guides deliver field-tested insights to help small businesses thrive—no jargon, just practical advice that gets results.

Ready to future-proof your marketing and crush it in 2025?

Subscribe, leave a review, and share this episode with your business network. Then visit our Guides’ websites for more resources, personalized strategy sessions, and actionable marketing toolkits.

Don’t stand still—grab these trends and get growing. Listen now!