Did you wonder why running ads to your new online shop does not lead to a lot of sales? If you have never heard of conversion rate optimisation (CRO) before: it is the art and science of optimising your ecommerce website or landing page to increase the conversion rate (CR). In this episode, I include 15 easy strategies that combined can dramatically increase your conversion rate of your Shopify business. Also make sure to join the Ecommerce Mastery Community on Facebook to stay up to date with the newest episodes and to be able to connect with other ecommerce entrepreneurs and professionals.