Ecommerce Mastery Podcast

Apple has announced changes with iOS 14 that will affect how they receive and process conversion events from tools such as Facebook Pixel. In this episode, I talk about how to prepare. Make sure to join my Ecommerce Mastery Community to stay up to date with the latest iOS 14 implications.

Ever reached a point where your thought that your market is saturated? In this podcast episode you will learn how to use marketing angles to find new audiences and sell more products. Most digital marketers only use customer avatars or personas but forget creating and using marketing angles. When you understand the concept discussed in this episode, you will be able to craft new ads that can help you to generate more revenue. Happy listening!

To generate more sales with your ecommerce business in 2021, you need to know the four ingredients of the Ultimate Shopify Success Equation. Listen to this episode to raise your awareness about the different factors that contribute the most to your online ecommerce business. Whether you want to generate £100,000 or £1,000,000 in ecommerce sales, this episode will help you get further.

Did you wonder why running ads to your new online shop does not lead to a lot of sales? If you have never heard of conversion rate optimisation (CRO) before: it is the art and science of optimising your ecommerce website or landing page to increase the conversion rate (CR). In this episode, I include 15 easy strategies that combined can dramatically increase your conversion rate of your Shopify business. Also make sure to join the Ecommerce Mastery Community on Facebook to stay up to date with the newest episodes and to be able to connect with other ecommerce entrepreneurs and professionals.

Wonder what strategy you need to follow to make Black Friday a success for your online ecommerce business? Look no further and listen to this episode that reveals the exact steps you need to take to get your online shop visitors to buy. Want to be notified when new episodes are online? Follow this podcast and jump into the free Ecommerce Mastery Community on Facebook.

Many ecommerce entrepreneurs order product samples just for quality check purposes but there is a way more important reason why you should order product samples and many ecommerce entrepreneurs are not going this extra step. The participants of my Ecommerce Live-Workshop had a big aha moment when they learned this important reason to order a product sample. Listen to this episode to the end and stay ahead in the ecommerce revolution.

Instead of spending too much time researching what Shopify theme to use for starting your online ecommerce business, choose the one I introduce in this episode and then start taking action. The one I am recommending helped me to make about $1,000 in the last 9 days. You will learn why choosing the right Shopify theme is not as important as you might think and what else you should be doing instead.

In this episode, I explain what emotional products are and why you must use a different approach when advertising them on social media. Emotional products are attached to a greater meaning or significance. People generally care more about these products and require more information and a higher level of trust before making a purchase decision.

There are four ecommerce product categories and you want to know them all before spending money to build your own Shopify store. Understanding the last category can help you to quickly spot a winning product. I also provide two examples of ecommerce entrepreneurs who generated over $100,000 by focusing solely on the last product category. If you liked what you learned and want to start or scale your online ecommerce business, then join my Ecommerce Mastery Community on Facebook.

I am a big fan of analytics programmes since they are able to generate behavioural data that can be used to increase any website’s conversion rate. Whenever you launch a website, you should obviously install Google Analytics but there is another even more powerful software that will likely help you to generate more sales.