Join us for an eye-opening conversation with InnovA's Founder and Vice-President, Jodi Amaya, as we explore how auction business owners can move from marketplace dependence to true brand ownership.

In this episode, Jodi shares a real-world example of a client who saved over $150,000 in just one year by changing their approach, while explaining the hidden costs of marketplaces and the power of owning your customer data.

You’ll hear practical advice on reducing business expenses, building lasting customer relationships, and strengthening your company’s legacy. If you’re looking for proven strategies to scale your auction business and regain control of your future, this episode is packed with actionable insights.

Get in touch with us today

• Contact Us: https://innovallc.com/contact-us/
• Call Us: 833-860-0096
• Website: https://innovallc.com/
• LinkedIn: https://www.linkedin.com/company/innovatechnologiesllc
• Facebook: https://www.facebook.com/InnovAAuctionSoftware
• YouTube: https://www.youtube.com/@innovatechllc

Chapters
(00:01) The Strategic Role of Marketplaces
(01:45) Hidden Costs and Lost Data
(03:40) Real-World Savings Example
(06:00) The Power of Data Ownership
(07:38) Managing Transition: Phased Approaches
(10:54) InnovA’s Support and ROI Tools
(14:05) Building Brand Independence and Legacy