In this episode, Jodi Amaya tackles the pressing topic of marketplace instability and its hidden risks for auction businesses. She shares personal stories and industry examples that highlight how relying too heavily on third-party platforms can jeopardize growth and control. The discussion offers practical advice on identifying single points of failure, building brand independence, and creating a resilient business strategy. Tune in for insights that will help you safeguard your auction business and strengthen your path toward long-term independence.

Get in touch with us today
Contact us and schedule a demo: https://innovallc.com/contact-us
Website: https://innovallc.com/
LinkedIn: https://www.linkedin.com/company/innovatechnologiesllc
Facebook: https://www.facebook.com/InnovAAuctionSoftware
YouTube: https://www.youtube.com/@innovatechllc

Chapters
(00:01) Marketplace Instability and Business Risk
(01:17) Identifying Single Points of Failure
(03:49) Understanding Uncontrollable Digital Risks
(05:10) Assessing Dependency on Marketplaces
(07:25) The Importance of Brand Independence
(09:41) Real Experiences with Platform Lock-In
(12:12) Building a Resilient Business Strategy

In this episode, Jodi Amaya takes you inside the practical steps auction business owners can use to break free from marketplace dependence and build a business that stands on its own. She shares her expert roadmap to independence, from assessing marketplace reliance and protecting your brand to winning back customer loyalty and measuring growth through actionable data. Discover how to transition your bidders, mitigate risks, and create a more predictable, profitable auction business—without sacrificing what already works. Join us for a conversation packed with proven strategies and real-world success stories that will empower you to scale on your terms.

Get in touch with us today
Contact us and schedule a demo: https://innovallc.com/contact-us
Website: https://innovallc.com/
LinkedIn: https://www.linkedin.com/company/innovatechnologiesllc
Facebook: https://www.facebook.com/InnovAAuctionSoftware
YouTube: https://www.youtube.com/@innovatechllc

Chapters
(00:01) Setting the Roadmap for Marketplace Independence
(01:07) Gaining Clarity by Assessing Marketplace Dependency
(04:34) Evaluating Customer Lists and Brand Positioning
(06:42) Understanding Marketplace Risks and the Value of Ownership
(09:26) Initiating Buyer Conversion and Quick Wins
(14:28) Building Long-Term Independence and Measuring Progress
(20:34) Key Metrics for Evaluating Success and Growth

Join Jodi Amaya as she discusses the powerful shift from traditional, in-person auctions to dynamic digital experiences with simulcast technology. This episode explores the balance between preserving the human element auctioneers cherish and embracing new ways to build trust and engagement online. Hear firsthand stories, practical advice, and fresh ideas that help auction professionals stand out and connect with buyers in today's changing landscape. If you're ready to enhance your auction business and tap into strategies for meaningful brand presence, this episode is for you.

Get in touch with us today
Contact us and schedule a demo: https://innovallc.com/contact-us
Website: https://innovallc.com/
LinkedIn: https://www.linkedin.com/company/innovatechnologiesllc
Facebook: https://www.facebook.com/InnovAAuctionSoftware
YouTube: https://www.youtube.com/@innovatechllc

Chapters
(00:00) Embracing the Shift to Digital Auctions
(01:56) Navigating Technology Hesitation and Industry Change
(04:48) Preserving Energy and Connection in Online Auctions
(12:41) Inventory as the True Differentiator
(15:35) Building Brand and Trust Through Video
(21:04) Practical Steps for Greater Buyer Engagement

Join InnovA's Jodi Amaya for a focused discussion on the true return of brand independence for auction businesses. In this concise episode, she breaks down the real costs of marketplace dependence, walks through a practical case study, and spotlights the often-overlooked benefits of building direct customer relationships. Jodi draws from experience to share actionable insights and challenges common fears about moving away from third-party platforms. If you're ready to take control of your profits and future growth, this episode will give you the numbers—and the confidence—to get started.

Get in touch with us today
Contact us and schedule a demo: https://innovallc.com/contact-us
Website: https://innovallc.com/
LinkedIn: https://www.linkedin.com/company/innovatechnologiesllc
Facebook: https://www.facebook.com/InnovAAuctionSoftware
YouTube: https://www.youtube.com/@innovatechllc

Chapters
(00:05) Calculating the ROI of Brand Independence
(01:24) Breaking Down Marketplace Costs
(03:49) The Power of Buyer Conversion
(05:22) Brand Loyalty and Customer Lifetime Value
(06:06) Building Brand Equity Through Experience
(08:21) Overcoming Dependency Fears
(10:34) The Wider Value of Control and Data

Join us for a great conversation with Nathan Staub, President and CTO of InnovA, as we explore the growing impact of digital transformation on the auction industry. Nathan shares compelling stories, industry data, and actionable strategies on why auction businesses must embrace a digital-first mindset to stay competitive and scale. Discover the pitfalls of relying solely on marketplaces, the critical value of owning your digital storefront, and InnovA’s approach to helping auctioneers take back control of their growth and legacy. If you want practical guidance and a fresh perspective on the future of auctions, this episode is one you won’t want to miss.

Get in touch with us today

• Contact us and schedule a demo: https://innovallc.com/contact-us
• Website: https://innovallc.com/
• LinkedIn: https://www.linkedin.com/company/innovatechnologiesllc
• Facebook: https://www.facebook.com/InnovAAuctionSoftware
• YouTube: https://www.youtube.com/@innovatechllc

Chapters
(00:00) Digital Transformation in Traditional Industries
(06:00) Auction Industry Shifts to Digital Platforms
(10:10) Building Value with Digital Storefronts
(13:10) SEO, Content, and Marketplace Dependence
(17:55) InnovA’s Dual-Focus Approach: Auction and Technology
(22:05) InnovA’s Comprehensive Product and User Engagement
(25:00) Scalable Solutions and Future Innovations

And we're back with Jodi this week to break down why true business transformation in the auction industry requires more than simple automation.

To us, the right technology is a multiplier—boosting effectiveness, simplifying operations, and freeing up owners to focus on growth, not just day-to-day tasks.

Jodi shares real customer stories and experiences, demonstrating how embracing proven processes and smarter tech leads to happier teams, more satisfied customers, and lasting business impact.

Tune in to hear how the right systems can give auction owners control, increase the bottom line, and even deliver a renewed quality of life.

Get in touch with us today

• Contact us and schedule a demo: https://innovallc.com/contact-us
• Website: https://innovallc.com/
• LinkedIn: https://www.linkedin.com/company/innovatechnologiesllc
• Facebook: https://www.facebook.com/InnovAAuctionSoftware
• YouTube: https://www.youtube.com/@innovatechllc

Chapters
(00:01) Beyond Automation: Technology as Amplifier
(03:12) Building Effective Processes Through Experience
(05:52) Empowering Customer Self-Service
(10:20) The Compound Effect of Small Efficiencies
(15:35) Practical Results and Transformative Outcomes
(24:07) Improving Quality of Life for Auction Owners
(26:15) Measuring ROI and the Power of Change

Join us as we sit down with Jodi Amaya, founder and executive vice president of InnovA, to tackle the challenging question auction business owners face everywhere: What do I do when I feel like I've hit a ceiling and can't grow anymore?

In this episode, Jodi explores how InnovA's technology can transform daily operations, boost consistency, and help teams do more without adding headcount. Jodi shares practical stories and solutions, revealing how auction professionals can standardize processes, free up more time, and build a sustainable path to growth.

If you're ready to break through barriers and discover proven strategies for scaling your auction business, this episode is for you.

Get in touch with us today

• Contact us and schedule a demo: https://innovallc.com/contact-us
• Website: https://innovallc.com/
• LinkedIn: https://www.linkedin.com/company/innovatechnologiesllc
• Facebook: https://www.facebook.com/InnovAAuctionSoftware
• YouTube: https://www.youtube.com/@innovatechllc

Chapters
(00:01) Facing the Scaling Ceiling
(00:35) Making Technology an Extra Team Member
(02:24) Consistency and Standardization Through Automation
(05:04) Customizing Processes for Auction Businesses
(07:00) Overcoming Growth Limits Without More Hires
(10:31) Embracing Change and Seeing Results
(13:51) Partnership and Support During Transition

Join us for an eye-opening conversation with InnovA's Founder and Vice-President, Jodi Amaya, as we explore how auction business owners can move from marketplace dependence to true brand ownership.

In this episode, Jodi shares a real-world example of a client who saved over $150,000 in just one year by changing their approach, while explaining the hidden costs of marketplaces and the power of owning your customer data.

You’ll hear practical advice on reducing business expenses, building lasting customer relationships, and strengthening your company’s legacy. If you’re looking for proven strategies to scale your auction business and regain control of your future, this episode is packed with actionable insights.

Get in touch with us today

• Contact Us: https://innovallc.com/contact-us/
• Call Us: 833-860-0096
• Website: https://innovallc.com/
• LinkedIn: https://www.linkedin.com/company/innovatechnologiesllc
• Facebook: https://www.facebook.com/InnovAAuctionSoftware
• YouTube: https://www.youtube.com/@innovatechllc

Chapters
(00:01) The Strategic Role of Marketplaces
(01:45) Hidden Costs and Lost Data
(03:40) Real-World Savings Example
(06:00) The Power of Data Ownership
(07:38) Managing Transition: Phased Approaches
(10:54) InnovA’s Support and ROI Tools
(14:05) Building Brand Independence and Legacy

Join us for the very first episode of The InnovA Podcast as Jodi Amaya, founder and executive vice president of InnovA Technologies, shares her journey from old-school auction days to pioneering technology solutions for auctioneers.

Jodi talks about the evolution of the auction industry, the challenges business owners face when scaling, and the importance of owning your data and building a lasting legacy.

Gain firsthand insight into how auction professionals can overcome growth barriers and use technology built by auction people for auction people, without losing their personal touch.

If you want actionable ideas and real-world inspiration from someone who’s lived the challenges of the auction world, and who built an end-to-end technology to solve those challenges to help you grow your auction business—this is an episode you won’t want to miss.

Get in touch with us today

• Website: https://innovallc.com/
• LinkedIn: https://www.linkedin.com/company/innovatechnologiesllc
• Facebook: https://www.facebook.com/InnovAAuctionSoftware
• YouTube: https://www.youtube.com/@innovatechnologies2591

Chapters
(00:00) Roots in the Auction Industry
(05:30) Technology Gaps and Turning Points
(09:08) Building InnovA from Experience
(12:31) Importance of Ownership and Legacy
(15:01) InnovA’s Customer-Focused Solutions
(18:51) Vision for InnovA’s Future