Join Jodi Amaya as she discusses the powerful shift from traditional, in-person auctions to dynamic digital experiences with simulcast technology. This episode explores the balance between preserving the human element auctioneers cherish and embracing new ways to build trust and engagement online. Hear firsthand stories, practical advice, and fresh ideas that help auction professionals stand out and connect with buyers in today's changing landscape. If you're ready to enhance your auction business and tap into strategies for meaningful brand presence, this episode is for you.

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Chapters
(00:00) Embracing the Shift to Digital Auctions
(01:56) Navigating Technology Hesitation and Industry Change
(04:48) Preserving Energy and Connection in Online Auctions
(12:41) Inventory as the True Differentiator
(15:35) Building Brand and Trust Through Video
(21:04) Practical Steps for Greater Buyer Engagement