The story of a supplier where I used to spend $15K a year. They did solid work and were nice people. 

But they drove me away with one $3.80 invoice.

This week we discuss Reverse Magician syndrome, businesses drawing attention to the small things that irritate clients a lot. 

And how to avoid doing those things. 

Read it here https://ianwhitworth.net/15k-coffee-and-other-customer-annoyance/