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The 19: Entrepreneur Edition with Cameron Herold – Part One
Known as “The CEO Whisperer,” Cameron Herold has years of experience in entrepreneurship, CEO coaching, business development and more. Today, in Part One of The 19: Entrepreneur Edition, he shares insights on how to lay the foundation and create alignment for long-term brand success.
Hello, this is Rochelle Reiter, Agency Principal at Orange Label. So, if you’ve been tuning in for the past couple of years, you know that here on The 19 our topics cover response marketing in two very specific industries: healthcare and retail. However, to kick of 2019, we decided to make an exception because our guest has insights on leadership and vision that are so powerful, they apply to all industries. Joining us on the podcast today is Cameron Herold. Cameron is a business coach, business mentor, and CEO coach, who has helped grow companies into hundred million dollar brands through practical yet powerful insights. He is the mastermind behind the junk removal services 1-800-GOT-JUNK? and by the age of 42, he helped increase the company’s revenue from two million to 106 million. He has also penned several successful guides to growing your business, including Double Double and Meetings Suck. And he has a brand new book coming out this month called Free PR.
Rochelle: Cameron, welcome to the show. We’re thrilled to have you.
Cameron: Hey Rochelle, thanks for having me.
Rochelle: I first saw you speak at a Vistage conference back in 2014 and I was really floored by your bold leadership style that you shared. It was also there that I was introduced to your book called Double Double, and the concept of “vivid vision.” Fast-forward to now, and you’re known as the CEO whisperer. What life and career events have led you to this place?
Cameron: Well I guess what got me here was I was groomed as an entrepreneur. I grew up in an entrepreneurial family, had my first business when I was twenty-one, had twelve employees. So while I was in second year university I was already running my own company. And really that’s all I’ve ever done is either run my own company or be second in command of companies. I’ve built a couple of brands, one was called Gerber Auto Collision. It ended up becoming the largest collision repair chain in North America. I also built the consumer brand called 1-800-GOT-JUNK? Where we would go and pick up people’s junk all over the world. I took that company from fourteen employees to 3,000 in six years. And then eleven years ago left there, and started coaching and mentoring CEOs. So I’ve known been coaching and mentoring CEOs all over the world, and I’ve got my fifth book coming out in January.
Rochelle: Oh, wow. Have you released the title yet of that?
Cameron: Yeah, the one that’s coming out in January is called Free PR.
Rochelle: Okay. Very good.
Cameron: It’s all the PR secrets of how behind the scenes I’ve been able to generate so much free publicity for all the different brands.
Rochelle: Oh my gosh.
Cameron: Well you know what we do is we just pick up the phone. We get thousands of emails and requests that you have to sort through, but if you actually just pick up the phone and call the media and say, “Hey, I think I have a good story for you, do you have two minutes?” They almost always say, “Yes, what’s your pitch?”
Rochelle: Are you doing that yourself or do people do that for you?
Cameron: I’ve done lots of it, but I tend to hire very early age, just got out of university. you know, twenty three or twenty-four-year olds. And they always are sales people. So I hire a very young salesperson who loves to cold call, and they’re great at handling rejection. And they’re good at just picking up the phone.
Rochelle: That’s awesome. I’ll have to get the book. At OrangeLabel, we’ve really found our stride working with brands that have an entrepreneurial mindset. Since you are an entrepreneur and you’ve interviewed a ton of entrepreneurs...
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By Orange Label
5
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Known as “The CEO Whisperer,” Cameron Herold has years of experience in entrepreneurship, CEO coaching, business development and more. Today, in Part One of The 19: Entrepreneur Edition, he shares insights on how to lay the foundation and create alignment for long-term brand success.
Hello, this is Rochelle Reiter, Agency Principal at Orange Label. So, if you’ve been tuning in for the past couple of years, you know that here on The 19 our topics cover response marketing in two very specific industries: healthcare and retail. However, to kick of 2019, we decided to make an exception because our guest has insights on leadership and vision that are so powerful, they apply to all industries. Joining us on the podcast today is Cameron Herold. Cameron is a business coach, business mentor, and CEO coach, who has helped grow companies into hundred million dollar brands through practical yet powerful insights. He is the mastermind behind the junk removal services 1-800-GOT-JUNK? and by the age of 42, he helped increase the company’s revenue from two million to 106 million. He has also penned several successful guides to growing your business, including Double Double and Meetings Suck. And he has a brand new book coming out this month called Free PR.
Rochelle: Cameron, welcome to the show. We’re thrilled to have you.
Cameron: Hey Rochelle, thanks for having me.
Rochelle: I first saw you speak at a Vistage conference back in 2014 and I was really floored by your bold leadership style that you shared. It was also there that I was introduced to your book called Double Double, and the concept of “vivid vision.” Fast-forward to now, and you’re known as the CEO whisperer. What life and career events have led you to this place?
Cameron: Well I guess what got me here was I was groomed as an entrepreneur. I grew up in an entrepreneurial family, had my first business when I was twenty-one, had twelve employees. So while I was in second year university I was already running my own company. And really that’s all I’ve ever done is either run my own company or be second in command of companies. I’ve built a couple of brands, one was called Gerber Auto Collision. It ended up becoming the largest collision repair chain in North America. I also built the consumer brand called 1-800-GOT-JUNK? Where we would go and pick up people’s junk all over the world. I took that company from fourteen employees to 3,000 in six years. And then eleven years ago left there, and started coaching and mentoring CEOs. So I’ve known been coaching and mentoring CEOs all over the world, and I’ve got my fifth book coming out in January.
Rochelle: Oh, wow. Have you released the title yet of that?
Cameron: Yeah, the one that’s coming out in January is called Free PR.
Rochelle: Okay. Very good.
Cameron: It’s all the PR secrets of how behind the scenes I’ve been able to generate so much free publicity for all the different brands.
Rochelle: Oh my gosh.
Cameron: Well you know what we do is we just pick up the phone. We get thousands of emails and requests that you have to sort through, but if you actually just pick up the phone and call the media and say, “Hey, I think I have a good story for you, do you have two minutes?” They almost always say, “Yes, what’s your pitch?”
Rochelle: Are you doing that yourself or do people do that for you?
Cameron: I’ve done lots of it, but I tend to hire very early age, just got out of university. you know, twenty three or twenty-four-year olds. And they always are sales people. So I hire a very young salesperson who loves to cold call, and they’re great at handling rejection. And they’re good at just picking up the phone.
Rochelle: That’s awesome. I’ll have to get the book. At OrangeLabel, we’ve really found our stride working with brands that have an entrepreneurial mindset. Since you are an entrepreneur and you’ve interviewed a ton of entrepreneurs...