The 19 Marketing Podcast by Orange Label

“You can’t read a label accurately from inside the bottle,” Drew McLellan, CEO of Agency Management Institute shares in our latest podcast. Translation: a fresh perspective can make all the difference. Discover what brands are looking for in a marketing agency partnership and how working with an agency can keep you ahead of the curve in this quick listen. [00:00:00] Rochelle Reiter: This is The…

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The dynamic world of wellness leaves opportunity for an array of brands to create their own authentic wellness strategy. Discover which markets are anticipated to grow and how your brand can most effectively make decisions to tap into up-and-coming wellness markets in Part 2 of our podcast with Communications Strategist Heidi Moon of the Global Wellness Summit. [00:00:00] Rochelle Reiter: This…

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2023 proposed the largest shakeup of the wellness industry that researchers have seen in the past 20 years, according to Heidi Moon, Communications Strategist of the Global Wellness Summit/Institute. In Part 1 of our podcast with Heidi, we cover these ground-breaking wellness trends, their effects on consumers and how brands can align themselves with the wellness movement. From more expensive…

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Did you make any purchases on Black Friday and Cyber Monday? Even as marketers, we got caught up in influencer posts about the “hottest Amazon sale items you need.” If you’re like us and 82% of adults, when searching for said items, you end up deep in the reviews section. In our new podcast, author and inbound marketer Marcus Sheridan shares the value of addressing the burning questions buyers are…

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October is almost here and that means uniting your team for the final quarter of 2023! In our latest podcast, Richard Newman, an award-winning expert in leadership communication, shares tried-and-true tips that you can implement into your strategy now to influence your team and positively impact your brand’s bottom line. From storytelling to personal presence, here are the insights that have kept…

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There are three different levels of connection: data, feelings and values. In our latest podcast, Author and UK Body Talk CEO Richard Newman reviews these three levels of connection and shares the one that can be most meaningful for brands to make an impact on their audience. From studying in a Tibetan monastery to teaching brand leaders how to better communicate, Richard Newman shares the…

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How can you effectively manage your social media in a way that connects with your audience? In today’s podcast, we speak to Albizu Garcia, marketer and CEO of social media scheduling platform, Gain, to discuss what brands can do to stay relevant. From social media’s evolving landscape to tips on how to humanize your brand’s digital presence, this episode is full of strategic marketing tips that…

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We’ve heard it buzzing around our networks, seen posts on social media and read news articles about it: artificial intelligence (AI). While there are varying viewpoints and levels of understanding on the technology, our take is that it can’t be ignored and is here to stay, bringing opportunity with it. To give his expert opinion on artificial intelligence for brands and marketers…

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Sustainable packaging has become more than just a hot topic and there are many factors to consider. You need guidance on how to be sustainable, buy-ins from your business on initiatives and understanding from your customers on why your packaging shifts. Even the largest brands are still testing ways to be more sustainable with their packaging. The Executive Editor of Packaging Digest…

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Time flies when you’re having fun. You know the saying, but have you ever thought about how it applies to the workplace? In our podcast, author and entrepreneur Kristi Herold shares how incorporating little bits of playfulness and fun throughout the workday can boost productivity, enhance creativity, improve employee retention and grow your business’ bottom line. Rochelle Reiter: [00:00:04] This…

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