In Part One of The 19 Entrepreneur Edition with Terry Schilling, Krystina Holford and Ashley Ruiz, we covered how to set writers up for success in the initial stages of a project. In today’s episode, we’re talking about the ideas that keep copy fresh and the tactics that make feedback constructive.
Rochelle Reiter: [00:00:06] This is The 19. In 19 minutes or less game changing insights from Orange Label, the leading response marketing agency for established brands that are driven by a fearless entrepreneurial mindset.
Ashley Ruiz: [00:00:25] Welcome back to The 19: Entrepreneur Edition with Terry Schilling and Krystina Holford. I’m Ashley and I’m the Senior Content Writer at Orange Label. In part two of this episode, we’re going to discuss copy inspiration and feedback, so let’s jump back in.
Ashley Ruiz: [00:00:44] Is there any other ways that you find inspiration when you’re writing, Terry?
Terry Schilling: [00:00:49] Yeah, you know, it’s it’s so interesting, like pausing is so huge to me. Like, I feel like it took me a little bit longer than it should have for me to write like a draft that I feel good about, like sleep on it or even a couple of hours and come back to it, like, read it out loud and see like, Oh man, I thought this sounded good, but like, maybe I was staring at it for too long. I need to cut out like three words. So that’s always helpful and like inspiration for me. Like, like, I like stream and watch a lot of TV shows. Let’s do a lot of podcasts where they’re walking my dog working out or just, you know, free time, obviously. And so like, I have this passion, pop culture, sports, you know, the business side of things. So listening to podcasts and like like storytelling, I mean, obviously, it’s just so inspiring for me to like, write down ideas, whether it’s on paper, when it’s on notes. So like things like armchair expert, smart lists. You know how I built this code switch on NPR, just hearing like real people like, you know, the actors, but just like people like, you know, even just like activist journalists like tell stories, you know, just listening to how they do that and even like success stories like from how I built this super inspiring just to read out, you know, because a lot of times they like kind of like give the light bulb moment of like how we were able to create a product that people wanted. So you get a lot of customer feedback, and it’s that’s just helped me kind of think like how I can clearly communicate copy.
Krystina Holford: [00:02:09] It is interesting how much inspiration can come from Hollywood. We could say whether TV movie streaming, you mentioned some of my favorite podcasts other than this one. Yes, of course. And it’s interesting to like I have Hulu with ads. I don’t pay for the premium version. So it’s like watching something. You can get inspiration from the show itself, from the storytelling, and then you’re interrupted with a minute and 30 seconds of ads, and that can be inspiring in a different way and merging those two. I have found for myself has been a really cool source of inspiration, and although I do have post-its, I also have a notes file on my phone of just random things like Ashley and I were talking about, like even HomeGoods, like you walk in, it’s like live, laugh, love. Like, not that, but your brain can go, you know, take a little rabbit hole down like, OK, but what three words can we merge together?
Terry Schilling: [00:03:13] Yeah, absolutely. Like, you brought up such a good point with the like the Hulu ads, like, there’s some that like Catch my eye and I’m like, man, it’s such like products that I’ve never even heard of. Like, one was like primary clothing, which is just a kid’s clothing of just primary colors. So it’s just simple for parents to like,
