“No dream is too big.” Have you ever heard that statement before and do you believe that it’s true? After listening to best-selling author and business coach Cameron Herold discuss how to create your company’s own Vivid Vision, you’ll be inspired to dream bigger and have a plan of action on how to get your team, stakeholders and even your customers behind it. Discover the power of planning three years into the future and envisioning your company’s goals as if they’ve already been achieved.

Rochelle Reiter: [00:00:06] This is The 19! In 19 minutes or less game-changing insights from Orange Label, the leading response marketing agency for established brands that are driven by a fearless entrepreneurial mindset.

Rochelle Reiter: [00:00:24] Hello and welcome to the 19 entrepreneur edition, I’m Rochelle Reiter, President of Orange Label. As we approach 2022, Do you have a vision for how you want the new year to look? Our special guest, Cameron Herold does – and he’s here with ideas on how to best shape yours. Cameron’s a top-rated international speaker and author of five business books, including The Miracle Morning for Entrepreneurs, Vivid Vision and his global bestseller, Double Double. As founder of the COO Alliance, Cameron has helped clients double their profit and revenue in just three years or less. A walking example that every CEO needs a great COO. Cameron was the mastermind behind 1-800-Got-Junk and increased revenues from $2 million to $106 million in just six years. In this two part episode, Cameron will share best practices for entrepreneurs, CEOs and COOs to make their visions a reality.

Rochelle Reiter: [00:01:20] So Cameron, I saw you speak many, many years ago at a vintage conference on Vivid Vision, and our ownership team was so excited about it that we went back and got to work. Now we have done two Vivid Visions and we are on our third. Tell us about the power of a Vivid Vision.

Cameron Herold: [00:01:40] You got a great memory that was about 10 years ago that I spoke at that event to. I guess the real power is that all of your customers, suppliers and employees can finally read the mind of the entrepreneur or CEO, and it literally gets everyone on the same page where they they understand the look and feel of the company and how it’s operating, and they start to get inspired in how they can help make it happen. They see where they fit in the organization and they just get a lot more clarity.

Rochelle Reiter: [00:02:10] When do most businesses start this process?

Cameron Herold: [00:02:13] Well, hopefully they started it. As soon as they learn about it, they’re now hearing about it online and in my books and speaking events. The best time for an organization to start it is right at their annual planning process, so they want to roll out this four or five page written description of their company three years in the future. If they do that right at the start of their annual planning, then you can start making plans on how to make that Vivid Vision come true over the next three years, and you end up building an operating plan for one year. But everyone’s driving towards that three year shared Vivid Vision together.

Rochelle Reiter: [00:02:45] So in our instance, we developed one and then three years later, we developed another one, but it was very similar to the initial round. How do you see the Vivid Vision change for companies who do it every three years?

Cameron Herold: [00:02:58] Well, what tends to happen is when companies are really focused on executing that Vivid Vision, and every quarter they’re rereading the Vivid Vision. Every quarter they’re discussing what projects to make certain sentences of that Vivid Vision come true. Over time, the Vivid Vision starts to become true. Each sentence starts to become completed. So typically, after three years,