Compelling copy doesn’t happen by accident. Orange Label writers Ashley Ruiz and Krystina Holford sit down with copywriter and copy coach Terry Schilling to discuss the details writers need to bring projects to life, how to keep copy consistent and the factors that make copy stand out in Part One of this podcast. 

Rochelle Reiter: [00:00:06] This is the 19. In 19 minutes or less, game changing insights from Orange Label, the leading response marketing agency for established brands that are driven by a fearless entrepreneurial mindset.

Rochelle Reiter: [00:00:24] Hello and welcome to The 19: Entrepreneur Edition, I’m Rochelle Reiter, President of Orange Label. Today, we’re going to switch things up a bit and do a roundtable talk on how to get the best from your copywriting team, whether that be your agency, freelancers or someone on staff here to share helpful tips and inspiration, we have Orange Label Senior Content Writer Ashley Ruiz and Copywriter Krystina Holford, along with our special guest copywriter and copy coach Terry Schilling. Since Ashley will be leading today’s discussion. I’ll let her take it from here!

Ashley Ruiz: [00:00:58] Thanks for joining us here on the 19 today, as Rochelle said, I’m Ashley and I’m the senior content writer at Orange Label. I’ve been with Orange Label for almost three years and what I love most about our agency and our clients is that I get to tell brand stories in a variety of different ways. In the past, I’ve really enjoyed interviewing small business owners for local and Latina Magazine. And now that I’m in marketing, I’m able to play a role in a wide range of brand voices, but enough about me. Terry, can you tell us a bit about yourself and your copywriting journey?

Terry Schilling: [00:01:29] Yeah, absolutely! So I am a copywriter in Chicago and I have only left really the Chicago land area to go to college. And there I was, studying to be a sports journalist, so I was really into the broadcast journalism and basically after that, after college did a little bit of freelancing from broadcasting side and sports reporting. And then I eventually worked for a startup, got into copywriting and marketing and got hired as a junior copywriter for an agency. And then from there just really got the entrepreneur bug, if you will, to do it on my own went all in on there and just wanted a little bit more variety from things I was working on at the agency and just felt that I could take it on. And, you know, here we are still like evolving my services, learning what I like, learning, you know, how to pitch those services efficiently. That also just pays the bills to at the end of the day, but really like fine things that I like to enjoy, you know, as well. But yeah, did not really think I’d get into copywriting from how I started. But the more I hear people who were like in journalism, the more I like, See, it’s such a simple pivot, you know, to go into marketing, and a lot of people have made a similar shift.

Ashley Ruiz: [00:02:36] Definitely. I had a bit of a similar shift with that as well. What would you say are the top three services that you offer?

Terry Schilling: [00:02:44] Yeah, I offer website copy, brand messaging and then working a lot with email marketing with different companies. So helping them almost as a consultant where we look at like their nurture series or help them build lead magnets and help them with newsletters. But that conversion copy side is really a main focus of what I offer to the brand messaging. But yeah, including that in email marketing, those are really the three big ones that I offer.

Ashley Ruiz: [00:03:10] Ok. Awesome. Yeah, I know we’re getting ready to have a lot of emails coming our way with all the holidays coming up as well.

Terry Schilling: [00:03:16] Oh my gosh, yes. All the cheesy subject lines. Yes, no doubt.