In Part Two of our podcast, Jenny Dinnen shares three real-world examples of brands that utilized data insights to reconfigure their strategies and best connect with their audiences. From a financial institution to a hardware store and a non-profit organization, here’s how data can be used to confirm...

Brands are always looking for ways to stay relevant! With 38 years in the data collection industry, MacKenzie Corporation understands how to pivot and incorporate changes to help brands evolve to meet customer needs. Co-owner Jenny Dinnen shares the secrets to the organization’s success and tips on how...

What comes to mind when you think of sports sponsorships? If it’s big-name brands and big budgets, you’re not alone. With 20 years in the world of sports marketing, Matt Wiech shares how brands of various sizes can get creative with sports sponsorships to find the perfect match....

Great content marketing delivers value to an audience, independent of the brand that created it. This nugget was shared by Robert Rose, Chief Strategy Advisor of The Content Marketing Institute in our latest podcast. From capturing first-party data to measuring KPIs, this episode will help you further develop...

When searching for influencers for your brand, it’s easy to get wrapped up in the number of followers they have. Pause and let the follower count drift to the background. Are they producing creative, quality content? Do (real) people comment on their posts? Are they already posting about...

Influencer marketing may not be for everybody. By the end of this podcast episode, you’ll know exactly what influencer marketing is, how brands benefit from it and how to decide whether it’s a fit for you. With spending on influencer marketing forecast to reach $5 billion in 2023,...

For nearly a decade, the Sprout Social Index has gathered data on social media marketing to help brands better connect with their audience. The most recent Index interviews 1,000 US consumers and 500 US marketers to reveal the top trends on social media in 2022 and insight into...

There are some podcasts that leave you so motivated, you find yourself nodding along with them. This is one of them. In this new episode of The 19: Entrepreneur Edition, Olympian Lina Taylor shares the very same tips that she used to develop her personal brand. From finding...

More content, connections and creative control – a branded podcast can deliver all three of these things, plus the ability to showcase yourself as a brand leader. Whether your podcast is short or long, entertaining or informative, it’s all about the content that will resonate most with your audience....

Marketers are putting first-party data to the forefront of their strategies. The most-recent CMO Survey finds that 75% of marketers plan to increase their emphasis on this type of data in the next two years as changes continue with second- and third-party data. Why wait to acquire data...