The 19 Marketing Podcast by Orange Label

The 19: Entrepreneur Edition with Michael Allosso – Part Two


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In Part 2 of our interview with Michael Allosso, the Communications & Awareness Specialist shares insights on the three communication zones – the head, heart and groin – and how the best communicators utilize all three based on their authentic objective.
The 19: Entrepreneur Edition with Michael Allosso – Part Two
Orange Label Podcast Script
Host Intro:
Hi! This is Rochelle Reiter, Agency Principal at Orange Label. Last week, in Part 1 of our interview with the engaging Michael Allosso, we talked about the power of listening in a business environment and learned that being authentically “You” is the best way to communicate and connect with others. Today, in Part 2, Michael shares his thoughts on the three communication zones: The Head, Heart and Groin.
Host: Michael its so great to have you back on our podcast
Michael:  Thank you Rochelle, great to be back.
Host: Lets kick it right off  ahum, with a question.  You have a theory about the head, heart and groin.  The three communication zones.  What are they?
Michael: thank you for saying head, heart, groin: three communication zones.  What they’re not is who people are, what they are is the way we communicate.  When I coach actors as we discover a role one way of approaching a role is I ask the actor what kind of communicator is your character?  Is your character a head communicator, a heart communicator or a groin communicator?  Now a head communicators are people who communicate via data, logic, facts.  They’re very intelligent, they speak succinctly, they’re non-emotional, they’re non- confrontational.  And that’s why we associate them with head.  Who are heart communicators?  Well heart communicators Rochelle are deeply  empathetic, they’re even sympathetic.  They care deeply about the words they’re saying, how it goes into the soul, the mind, the heart of the other individual.  They’re sensitive they’re feelings could be hurt.  Now I hear Americans all over the place whether they’ve studied theater or not go around head and heart.  In fact you’ll hear people say well they’re a head communicator or a heart communicator a head person a heart person.  As if those were the only two zones that exist, and that’s not true.  There are many people who are not a head communicator nor a heart communicator.  And those people are groin communicators, gut communicators, grit communicators whatever G word you want to use there.  And these folks Rochelle their best friends are speed and truth.  And subsequently they have no filter, they just say what they want.  I love your hair cut, I hate your shoes, you look wonderful, you look awful.  And people like these people a lot Rochelle quite often because as we said in our last podcast, they come across as authentic.  And authenticity is very very important to all of us.  And they never waste our time they’re all in a hurry, they don’t beat around the bush they get out.  Now the negative about it is some people dismiss them as tactless.
Host: insensitive
Michael: Yes, now one way to think of it Rochelle that if you look at prototypes of people in show business, politics, sports.  That’s often the way  of understanding these models better cause we can talk, before we apply it to our company and the people in our family, people you deal with day to day.  Is if we look at it globally from celebrities sometimes its easier to understand.
Host: Okay well what give me some examples like whose a head personality.
Michael: Yeah so lets start with head communicators.  Generally secretaries of state are very head communicators, Dr. Congolese Rice, Madeline Albright, Colin Powel, Rex Tillerson, Hillary Rodin Clinton when she was secretary of state, John Carry.  These folks are very very head, they communicate via data, logic.  Finance chairs: Ben Bernanke, Alan Greenspan, Jennie Eelam.   Broadcast journalist, are virtually always head, and don’t think cable news,
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The 19 Marketing Podcast by Orange LabelBy Orange Label

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