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In 1983, under the leadership of Deane Beman, the PGA Tour faced the first great challenge to its existence. The leading players of the time, from Jack Nicklaus to Arnold Palmer to Tom Watson, weren't happy with the direction of the Tour, and felt that the new marketing arm was adding money to its own coffers while depleting theirs. Rebellion was in the air, and when they came after the man they called the "czar," Beman would not go lightly. He mobilized his nascent power structure to save his own job and the Tour itself, and the fight was waged through the spring and summer of '83. At stake was the direction of American professional golf itself, and the echoes of that conflict resonate even today.
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By Golf Digest4.3
391391 ratings
In 1983, under the leadership of Deane Beman, the PGA Tour faced the first great challenge to its existence. The leading players of the time, from Jack Nicklaus to Arnold Palmer to Tom Watson, weren't happy with the direction of the Tour, and felt that the new marketing arm was adding money to its own coffers while depleting theirs. Rebellion was in the air, and when they came after the man they called the "czar," Beman would not go lightly. He mobilized his nascent power structure to save his own job and the Tour itself, and the fight was waged through the spring and summer of '83. At stake was the direction of American professional golf itself, and the echoes of that conflict resonate even today.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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