The 2 Create a Website Podcast

Pivoting is scary because it usually means you are starting something new. After many, many years of success with 2 Create a Website, it was time to do something new. Why? Because the industry was changing and honestly, I was burned out.

In this episode, I share how moving to a new niche in 2017 was scary because I knew I wouldn't have the instant success I had with 2 Create a Website. However, it unlocked a desire to learn a skill I had suppressed because I was told it wouldn't make me enough money.  After two years of running Passive Shirt Profits, this is what I've learned about myself and what I NEED in business, no matter the niche.

Teachable seemed to be the popular choice among many online course creators, but before you sign up, make sure you do your research. In this episode, I'm sharing my experience with both platforms.

My first product launches weren't that impressive and I now I understand why. In this podcast I share what I did differently with the launch for my new site PassiveShirtProfits.com.

If you are selling products or thinking of selling courses on Udemy, pay close to attention to the lessons here. There's a reason experts say you should never discount your products. I found out the hard way. Listen as I share my experience with selling on Udemy and how offering too many discounts created a price ceiling and lowered the perceived value of my courses.

In this podcast I'll be sharing my experience and earnings with Merch by Amazon. This is an amazing platform that can earn you a lot of money in a short amount of time, but there are drawbacks and a wait time to get in. I will also discuss my new private group for learning and how you can join it.

In this podcast, I address a common question I receive from minorities regarding the fear of audience limitation due to discrimination. I share my own personal story of why I've never let the fact that I'm "different" bother me. In fact, I've embraced it and it's taken me pretty far. So if you've ever struggled with the fear of "blogging while black" or starting a business on ANYTHING when you are the minority (race, sex, opinion, etc.), listen up!

WordPress users are notorious for relying on the blog-only format. These are fine if you ONLY want to organize your content from newest to oldest. But what if your site teaches someone how to do something? It makes more sense to use the silo structure.

In this podcast I discuss why I simplified my homepage, navigation and I explain more about what a silo structure is.

YouTube is the #2 search engine behind Google.com. If it's so heavily searched, then why are you ignoring it as part of your strategy to get visibility online? In this podcast, I discuss one other way YouTube has helped me financially and also why you'll be seeing more varieties of video in the future.

I discuss why there is such a disconnect with all the info available about how to build traffic to a website, yet so many new people struggle. 

In this episode I discuss the really big pricing changes Udemy is implementing on April 4th, 2016. If you are an instructor or thinking of becoming one, you cannot miss this. I also discuss my move from Udemy to MemberMouse and why I chose that plugin.