I want to start with a quote that will open your eyes about the importance of uniqueness:

"When you write like everyone else, you're just saying 'Our products are like everyone else's.' Would you go to a dinner party and repeat what the person to the right of you is saying all night long? Would that be interesting to anybody? Why are so many businesses saying the same things at the biggest party on the planet - the marketplace?" Jason Fried, Basecamp

I think this quote says it all. Our brains don't respond to sameness very well. It treats it as boring and safe and puts it in that drawer where the junk goes and labels it as "Yeah, I've heard that before. What's new?"

The questions that pop into your prospects' minds are: Why should I choose you? Do you have something different to offer? Can I trust you? That's what clients are really buying into—a better answer to these questions.

And this is what we’ll tackle in today’s episode. We’re going to answer the question - How can I differentiate my product and my business from potential competitors in the eyes of my customers?”

We’ll cover what I’ve seen are the two most effective playbooks that you can use to stand out in your niche. Let’s jump right to it!