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What’s next for PR tools, media pitching, and how brands connect with journalists?
In this episode, we sit down with Brett Farmiloe, Founder of Featured.com — the platform connecting experts with top-tier publications — and now the new owner of HARO (Help a Reporter Out), one of the most iconic PR tools ever built.
We cover:
💡 Brett’s backstory and how he built Featured.com from the ground up
🧠 Why he decided to acquire HARO and what’s next for the platform
🚀 New tools and updates coming to Featured.com + HARO
📰 The future of PR in an AI-driven world
🔍 Why niche blogs and expert sources will become even more important for visibility (and for LLMs like ChatGPT!)
If you’re a founder, publicist, or business owner who wants to understand how media, AI, and expert sourcing are evolving — this conversation will help you see what’s next in PR.
🎧 Listen now and learn how to use these tools strategically for your own visibility.
👉 Don’t forget to subscribe for more interviews and insights on the future of PR, media, and visibility strategy.
Support the show
Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout
DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty
SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP
Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured
Connect with us on and off the pod!
Website: www.visibilityonpurpose.com
Instagram: https://www.instagram.com/visibilityonpurpose/
Youtube: https://www.youtube.com/@visibilityonpurpose
By Bridget Sicsko and Lydia Bagarozza4.9
7777 ratings
What’s next for PR tools, media pitching, and how brands connect with journalists?
In this episode, we sit down with Brett Farmiloe, Founder of Featured.com — the platform connecting experts with top-tier publications — and now the new owner of HARO (Help a Reporter Out), one of the most iconic PR tools ever built.
We cover:
💡 Brett’s backstory and how he built Featured.com from the ground up
🧠 Why he decided to acquire HARO and what’s next for the platform
🚀 New tools and updates coming to Featured.com + HARO
📰 The future of PR in an AI-driven world
🔍 Why niche blogs and expert sources will become even more important for visibility (and for LLMs like ChatGPT!)
If you’re a founder, publicist, or business owner who wants to understand how media, AI, and expert sourcing are evolving — this conversation will help you see what’s next in PR.
🎧 Listen now and learn how to use these tools strategically for your own visibility.
👉 Don’t forget to subscribe for more interviews and insights on the future of PR, media, and visibility strategy.
Support the show
Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout
DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty
SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP
Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured
Connect with us on and off the pod!
Website: www.visibilityonpurpose.com
Instagram: https://www.instagram.com/visibilityonpurpose/
Youtube: https://www.youtube.com/@visibilityonpurpose