Key Idea's

• The core objective of lead generation is to attract the right person and repel everyone else
• This requires specificity in who you are talking to and what you are talking about
• If you try to attract everyone it will end up attracting no one

Action

• Look at your content - are you specific in who you are talking to and are you positioning yourself as being relevant to solve those problems?

Resources

• Follow Zach @zachmobius
• Start Growing Your Business - Online Biz Quiz