It goes almost without saying that a launch is visible. Since you're launching to people, of course, your launch is visible. But why does visibility matter so much and what are we actually doing when we get visible? In this episode, I wanted to outline exactly WHY visibility is the third characteristic of any online launch AND what we're really doing when we create consistent visibility before and during our launches. Here are the 2 reasons why visibility is a launch necessity, let's dive in!