Marketing services in B2B is completely different from marketing products in B2B… Or is it?

20 year CMO Mark Waxman came on the show and let us know that that is not completely true. In our conversation, we talked about the real difference between marketing services and products, how to implement a successful social selling program in marketing, and why all marketers are story tellers, regardless of if they work in a corporation, agency, in B2B services or B2B Tech.