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What do you do when your old tricks stop working? When Instagram engagement tanks, referrals dry up, and even posting feels like pulling teeth? 

In this episode of Kelli Was Here, I dig into the invisible gap that shows up when you’ve outgrown the version of yourself your business was built on. Spoiler: the thing you’re stuffing down—the 20% of you that only your inner circle gets to see—is the very thing doing 80% of your brand’s heavy lifting.

We’ll talk about:

• Why repeating what used to work now feels like screaming into the void.
• The hidden cost of playing “digestible” instead of real.
• Client stories that show how repressing your quirks repels your people.
• How color, whimsy, and “circus performer chic” helped me unlock a brand voice that actually felt like me.
• Two game-changing questions to excavate the version of you your brand is dying for.

If you’ve hit a plateau—or worse, you’re sliding backwards—this conversation will help you stop second-guessing and start showing up as the you your people are actually looking for.

Episode Call-Outs & Links to Include:

• 🔗 Episode 4: The Impact of Shame on Your Brand- Spotify  / Apple 
• 📚 Rick Rubin’s book The Creative Act: A Way of Being
• 🎤 Rick Rubin interviews 
• ✨ Book an Uncensor Session

Brand Questions:

And because I know you’re not here just to nod along, here are two questions straight from this episode that can help you start excavating that hidden 20%:

Think of them as brand X-rays — simple prompts that expose what’s under the surface and show you where you’ve been diluting yourself.

1. What’s the unconventional thing about your brand you’re afraid to lean into?

2. If your brand walked into a room, what would it be wearing? 

 

Thanks for tuning into this episode of Loudmouth Lab (formerly Kelli Was Here). If you made it this far, bless your brave little ears.

If this episode lit something up and you’re thinking, “well, shit… my digital presence is absolutely not keeping up with my actual taste,” come visit me at www.loudmouthlab.com

That’s where you’ll find the ways to work with me—Squarespace website design, messaging, and color palette curation—that is ANYTHING BUT BASIC.

Because, fellow loudmouth, sensible is not your style—and it's never too late to become yourself.

Muah - K