Yes, the 2020 Genesis G90 sedan is priced much lower than BMW 7-Series, Lexus LS and Mercedes S Class. But a bargain price is still a poor value if it can’t fully satisfy owners. With new sheet metal and a bold face, Genesis is looking to get noticed. Don’t need a badge to impress the herd? The luxurious G90 Ultimate will satisfy those who are confident enough to buy on ability, not reputation.