Krystal Lauk is the founder of Krystal Lauk Studios in San Francisco, where her illustrative work brings humanity and playfulness to tech interfaces for clients such as Google, Uber, Facebook and The New York Times.

In this episode, Krystal shares her journey from analogue artist to leading a studio at ‘the intersection of delight and clarity through illustration’, and reveals how persistent outreach and smart hat-switching turbocharge a creative business.

‘I really think that it’s big online because this is a way to bring humanity, to bring that expression onto the interface.’ – listen to the full conversation.

Krystal Lauk is an illustrator whose studio crafts engaging visuals that help tech companies humanise their products and tell complex stories with clarity and charm. Her clients range from Google Play and Uber to editorial features in The New York Times, and her work has been recognised by American Illustration and the Society of Illustrators.

Explore Krystal’s portfolio at KrystalLauk.com and learn more about her studio’s work at LaukHaus.com . Follow her on Twitter or Instagram.

Hosted by creative coach and award-winning poet Mark McGuinness, The 21st Century Creative podcast helps you succeed as a creative professional amid the demands, distractions and opportunities of the 21st century.

Each episode features insights from Mark and interviews with outstanding creators – including artists, writers, performers, commercial creatives, directors, producers, entrepreneurs and other creative thought-leaders.

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The post The 21st Century Illustrator with Krystal Lauk appeared first on Creative Coach | Mark McGuinness.