In 1951, a psychologist by the name of Solomon Asch conducted a rather unnerving experiment. He had a group of eight people look at four drawn lines—three “comparison” lines and one “target” line. Each member of the group had to say, out loud, which of the comparison lines they thought matched the target one in length, and this was repeated with eighteen sets of lines. It wasn’t hard; the right answers were intended to be completely obvious.

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