Flash Briefings are designed to provide short pieces of content to the customer as they go about their daily routines. They suggest that feeds should be no more than a few minutes long for an audio clip, about 1-2 minutes for text-to-speech (TTS).

You are allowed up to ten minutes of content per Briefing, but think how people consume your content. And that has to do with what time they listen and in what room. We know that most Briefings are heard at breakfast and early evening, and that most people have the speakers in the kitchen, bedroom and lounge. People are busy at that time of day so need quick and concise content.

That’s not just the duration, but the production and the energy and the speed of presentation. I’m not saying it should be shouty, but with verve and vitality, which along with a short duration will help engage.

Tomorrow:  we’ll look at producing Updates to your Briefing.

Peter

·        www.TheSmartSpeakers.com

·        [email protected]

·        Twitter: @TweeterStewart

My daily Flash Briefing on all-things Voice: https://www.spreaker.com/show/thesmartspeakersdaily

My twice-monthly podcast on all-things Voice: https://www.spreaker.com/show/the-smart-speakers-podcast

If you’d like a Flash Briefing hosted here on www.Pippa.io then feel free to use this discount code:

SmartSpeakers

or just click here: https://app.pippa.io/invite/r/SmartSpeakers .

(Disclosure: I will receive a small introduction fee for if you use it.)

See acast.com/privacy for privacy and opt-out information.

You already have a topic right? And we have spoken before about not making that too broad.

But what do you talk about on a daily basis?

How will you fill all those Briefings if you are not going to burn OIUT and give UP? Well it’s a bit like eating an elephant – you cut it into smaller bite sized chunks.

Tomorrow: DAY 12 - Length Matters --- AS THE 28 Day Flash Briefing Briefing continues.

Peter

·        www.TheSmartSpeakers.com

·        [email protected]

·        Twitter: @TweeterStewart

My daily Flash Briefing on all-things Voice: https://www.spreaker.com/show/thesmartspeakersdaily

My twice-monthly podcast on all-things Voice: https://www.spreaker.com/show/the-smart-speakers-podcast

If you’d like a Flash Briefing hosted here on www.Pippa.io then feel free to use this discount code:

SmartSpeakers

or just click here: https://app.pippa.io/invite/r/SmartSpeakers .

(Disclosure: I will receive a small introduction fee for if you use it.)

See acast.com/privacy for privacy and opt-out information.

You can record your own Flash briefings or you can have them read for you.

But nothing is as engaging as the human voice- a real human voice.

Tomorrow: DAY 11 - Creating Content (or ‘What On Earth Are You Talking About?’)

Peter

www.TheSmartSpeakers.com

[email protected]

Twitter: @TweeterStewart

My daily Flash Briefing on all-things Voice: https://www.spreaker.com/show/thesmartspeakersdaily

My twice-monthly podcast on all-things Voice: https://www.spreaker.com/show/the-smart-speakers-podcast

If you’d like a Flash Briefing hosted here on www.Pippa.io then feel free to use this discount code:

SmartSpeakers

or just click here: https://app.pippa.io/invite/r/SmartSpeakers .

(Disclosure: I will receive a small introduction fee for if you use it.)

See acast.com/privacy for privacy and opt-out information.

So for the past few days we have spoken about your visual branding. Today it’s your audio branding. Didn’t know there was such a thing? Well, it says as much about you as your colour scheme, your typeface and your logo.

Think of your introduction music, or theme music, and any jingles or voice, as your ‘sonic’ logo. It will tell people and remind people what it is they are listening to and you will start to become known by.

Links:

www.audiojungle.net

www.pond5.com

www.audionetwork.com

www.musicradiocreative.com

Tomorrow: DAY 10 - Your Voice or Lexi’s?

Peter

www.TheSmartSpeakers.com

[email protected]

Twitter: @TweeterStewart

My daily Flash Briefing on all-things Voice: https://www.spreaker.com/show/thesmartspeakersdaily

My twice-monthly podcast on all-things Voice: https://www.spreaker.com/show/the-smart-speakers-podcast

If you’d like a Flash Briefing hosted here on www.Pippa.io then feel free to use this discount code:

SmartSpeakers

or just click here: https://app.pippa.io/invite/r/SmartSpeakers .

(Disclosure: I will receive a small introduction fee for if you use it.)

See acast.com/privacy for privacy and opt-out information.

If you’re quite a creative person (lucky you!) and you’re wondering how to create your cover art using a specific tool, I’ve got a list of the best design tools available for developing your icon. If you lack artistic creativity, no worries, outsourcing is also a great option. And I’ve got a few tips for that as well.

Links:

www.canva.com

www.snappa.com

www.getstencil.com

www.desygner.com

https://pixlr.com/editor/

www.fiverr.com

www.Upwork.com

www.promo.com

Tomorrow: For Day 9 –and we talk Music, Themes and Jingles

Peter

www.TheSmartSpeakers.com

[email protected]

Twitter: @TweeterStewart

My daily Flash briefing on all-things Voice: https://www.spreaker.com/show/thesmartspeakersdaily

My twice-monthly podcast on all-things Voice: https://www.spreaker.com/show/the-smart-speakers-podcast

If you’d like a Flash Briefing hosted here on www.Pippa.io then feel free to use this discount code:

SmartSpeakers

or just click here: https://app.pippa.io/invite/r/SmartSpeakers .

(Disclosure: I will receive a small introduction fee for if you use it.)

See acast.com/privacy for privacy and opt-out information.

First impressions count, there’s no denying it. And, although people always say to never judge a book by its cover – they inevitably do, especially when it comes to Briefings and podcasts.

Your show’s artwork is the first touchpoint your listeners will have with your show. That’s why it’s SO vital that you immediately communicate what your podcast’s about, the topic, theme or ethos of your show – using imagery, visuals and colours.

Tomorrow: Part two of our look at your cover art or icon, and where to go to make things easier for you.

Peter

www.TheSmartSpeakers.com

[email protected]

Twitter: @TweeterStewart

My daily Flash Briefing on all-things Voice: https://www.spreaker.com/show/thesmartspeakersdaily

My twice-monthly podcast on all-things Voice: https://www.spreaker.com/show/the-smart-speakers-podcast

If you’d like a Flash Briefing hosted here on www.Pippa.io then feel free to use this discount code:

SmartSpeakers

or just click here: https://app.pippa.io/invite/r/SmartSpeakers .

(Disclosure: I will receive a small introduction fee for if you use it.)

See acast.com/privacy for privacy and opt-out information.

You want a show name that will let people know exactly what you do and what they can expect to hear when they download it and schedule it in their routine.

A good title is catchy, straight to the point, and gives a clear idea of what your show is about, in both concept and structure.

Tomorrow: DAY 7 - Creating Flash Briefing Cover Art or your Logo or Icon

Peter

www.TheSmartSpeakers.com

[email protected]

Twitter: @TweeterStewart

My daily Flash Briefing on all-things Voice: https://www.spreaker.com/show/thesmartspeakersdaily

My twice-monthly podcast on all-things Voice: https://www.spreaker.com/show/the-smart-speakers-podcast

If you’d like a Flash Briefing hosted here on www.Pippa.io then feel free to use this discount code:

SmartSpeakers

or just click here: https://app.pippa.io/invite/r/SmartSpeakers .

(Disclosure: I will receive a small introduction fee for if you use it.)

See acast.com/privacy for privacy and opt-out information.

Your Briefing is not an advertising pitch. It should be providing value. And by value, I mean that it should be solving a problem or answering a question for them.

But make your content useful, engaging and of value – and along the way give a mention of your company or service that you can offer to make things even easier for them, and you have a show.

Tomorrow: DAY 6 - How to Name and Describe Your Flash Briefing

Peter

www.TheSmartSpeakers.com

[email protected]

Twitter: @TweeterStewart

My daily Flash Briefing on all-things Voice: https://www.spreaker.com/show/thesmartspeakersdaily

My twice-monthly podcast on all-things Voice: https://www.spreaker.com/show/the-smart-speakers-podcast

If you’d like a Flash Briefing hosted here on www.Pippa.io then feel free to use this discount code: ‘SmartSpeakers’ or just click here: https://app.pippa.io/invite/r/SmartSpeakers .

(Disclosure: I will receive a small introduction fee if you use it.)

See acast.com/privacy for privacy and opt-out information.

Not only have people have got to be able to hear what it is you are saying in your Flash Briefing, Amazon sets a big store on your audio being clear and of the same consistent volume.

And after all, this is a reflection of your brand. If you sound muffled and distant then perhaps your business is equally as unprofessional.

And … Good sound will make them stick around!

That's today's topic in the 28-Day Flash Briefing Briefing.

Remember, each episode of this course is only up for one day a month - so get it while you can!

Tomorrow: DAY 5 - Your Flash Briefing Content 

Peter

www.TheSmartSpeakers.com

[email protected]

Twitter: @TweeterStewart

My daily Flash Briefing on all-things Voice: https://www.spreaker.com/show/thesmartspeakersdaily

My twice-monthly podcast on all-things Voice: https://www.spreaker.com/show/the-smart-speakers-podcast

If you’d like a Flash Briefing hosted here on www.Pippa.io then feel free to use this discount code: ‘SmartSpeakers’ or just click here: https://app.pippa.io/invite/r/SmartSpeakers .

(Disclosure: I will receive a small introduction fee if you use it.)

See acast.com/privacy for privacy and opt-out information.

Think of a Flash Briefing as a mini podcast. It’s a short audio file up to ten minutes long (we will get to the optimum length in a few days’ time) that you record and upload to a server so it is available to be played when it is requested by a listener.

So you have to record, or provide the text for Lexi to read, each episode, Briefing by Briefing.

That's today's topic in the 28-Day Flash Briefing Briefing.

Remember, each episode of this course is only up for one day a month - so get it while you can!

Tomorrow: Day 4 – Basic Tech Tips

Peter

www.TheSmartSpeakers.com

[email protected]

Twitter: @TweeterStewart

My daily Flash Briefing on all-things Voice: https://www.spreaker.com/show/thesmartspeakersdaily

My twice-monthly podcast on all-things Voice: https://www.spreaker.com/show/the-smart-speakers-podcast

If you’d like a Flash Briefing hosted here on www.Pippa.io then feel free to use this discount code: ‘SmartSpeakers’ or just click here: https://app.pippa.io/invite/r/SmartSpeakers .

(Disclosure: I will receive a small introduction fee if you use it.)

See acast.com/privacy for privacy and opt-out information.