Everyone has accepted the need for it by now, and we're all consumers of it. BUT, you're creating content that's just... not... landing with your target audience. WHY is that – and WHAT should you do about it? In this session by former pro basketball player and über publisher Dre Baldwin, who built his brand through content before it was cool, you'll learn the 3 key content mistakes that are working against you that you don't even know about. Even better, Dre will tell you how to fix them and WHY these fixes work.

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