It’s sometimes the simple things that get overlooked in our businesses that end up causing us a lot of grief. However, unnecessary angst can be avoided when you set yourself up in the right way. Today I run you through the 3 Cs in business, which I believe are non-negotiable in both the context of your client relationships and running your business successfully. 

I see a lot of businesses letting themselves down when there’s a gap in managing client expectations. This can cause ups and downs in client satisfaction, and may even cause a loss of clients altogether. 

In this episode, I emphasise the importance of having crystal clear communication across all of your touchpoints consistently. Ensuring that clients are clear on what you stand for and how you can help them from the get go is crucial in ensuring a positive experience for everyone involved. 

I talk about the different ways to implement clear communication, including the onboarding process, ongoing conversations and throughout all of your documentation. For instance, does the client know they’re paying for that phone call? Did you provide them with your terms of service or payment? You may be creating misaligned expectations if you fail to provide the necessary information, and this can cause issues that take your time and energy away from what you do best. 

When it comes to running your business generally, it’s not just with clients that crystal clear communication should be prioritised. This should carry over into all of your relationships to ensure your business stays grounded in what you value and how you want things to run. Being clear with your team, including your employees, accountant, strategist or social media manager, will create a flow in your business and set you up to be able to focus on what really matters.

I encourage you to be intentional with how you communicate with those around you, rather than operating on the fly or in reactive mode. It really could be the difference between growing sustainably and feeling like you’re continually up against a brick wall.  

Crystal clear communication really is a game changer, and I hope today’s episode has inspired you to think about the ways in which you could create more clarity in all areas of your business.

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