Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! 

Marketing your canine rehab practice can feel overwhelming with all the noise out there—but it doesn’t have to be. In this week’s podcast episode, I’m breaking down what I believe are the 3 key facets of marketing for any canine rehab business, whether you’re solo, mobile, brick-and-mortar, or growing a team. Listen to the full episode as we discuss: 

Canine rehab marketing should be built on three pillars: digital, external, and internal strategies.

Google (especially Google My Business) should be the primary digital focus due to its effectiveness and low cost.

Social media is better for brand awareness and education, not short-term client acquisition.

External marketing (e.g., vet referrals, events, partnerships) is valuable but time-intensive and inconsistent.

Internal marketing focuses on turning current clients into repeat or referral clients through word-of-mouth and wellness programs.

Relying on only one type of marketing creates instability—diversify efforts across all three areas.

As your business grows, delegate tactical tasks so you can focus on strategic planning.

Track your marketing metrics (lead source, conversions, spending behavior) to make smarter, data-driven decisions.

Tailor your marketing efforts to what your business needs at its current stage, not based on trends or pressure from others.

Are you interested in learning more about our K9Rehab Marketing platform? That is the only CRM and marketing software available in the market for canine rehab therapists, and it has been an integral component for our business and for dozens of our clients! Just follow the link for more info: https://k9rehabmarketing.com/ 

Book a FREE strategy call: https://calendly.com/thek9pt/strategy-call

Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ 

Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator 

Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy 

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Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:

1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet

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