Discover the foundational strategies to enhance your business's profitability in this engaging episode of Harmonious at Lunch. Host Brandon Gano is joined by Marcia Riner, the mastermind behind Infinite Profit, who specializes in helping growth-minded business owners maximize revenue and drive sustainable growth. This episode is packed with actionable insights that every entrepreneur, business owner, and C-Level executive can immediately apply to see tangible results.

Marcia introduces three powerful levers that can dramatically improve your bottom line. First, she emphasizes the importance of managing expenses effectively. By asking yourself three critical questions about every expense—does it produce, keep, or increase the value of a customer?—you can eliminate unnecessary costs and focus your spending on what truly drives profit.

Next, Marcia dives into the often-overlooked area of pricing strategy. She explains why many business owners are leaving money on the table by underpricing their products or services. Learn how to assess the true value you offer and set prices that reflect that worth, without losing customers.

Finally, Marcia discusses the importance of a clear and targeted marketing strategy. By understanding your ideal customer’s biggest problem and offering a simple, effective solution, you can attract high-quality leads and turn them into loyal clients. She even shares a bonus tool—her custom AI-powered Business Profitability Calculator—to help you assess your current profit situation and identify areas for improvement.

Don’t miss out on the chance to implement these game-changing strategies in your own business. Whether you're just starting out or you're a seasoned entrepreneur looking to scale, this episode offers valuable insights that can help you achieve your financial goals.

Connect with Marcia Riner:

• Website & Free Calculator: https://boostingprofit.com/calculator
• Podcast: https://www.infiniteprofitconsulting.com/podcast
• Social Media:
• Facebook: https://www.facebook.com/marciariner
• Instagram: https://www.instagram.com/marciariner
• LinkedIn: https://www.linkedin.com/in/marciariner
• Facebook (Infinite Profit): https://www.facebook.com/infiniteprofit
• LinkedIn (Infinite Profit): https://www.linkedin.com/company/infiniteprofit

Remember to like, comment, and subscribe to Harmonious at Lunch for more practical business advice that you can use right away. Visit whadif.com to explore more resources and tools to gain clarity in your business operations.

Tune in now and start making smarter decisions that will lead to greater profit and success!

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