You’ve got 3 seconds. That’s how long it takes someone to decide if they connect with your brand — or keep scrolling.

In this mini episode of The Brew with Becks, we’re diving into the psychology behind first impressions, what your content is really saying (with or without words), and how to make sure your brand instantly clicks with your target audience.

Because in branding, clarity isn’t optional...it’s everything. ☕✨