Step 1. Build your audience: You might do it organically by posting memes that relate to what you are doing, or run an FB ad, just to get likes to your page, but whatever the case you have to build a following. If you do it right you will repel those that are not in alignment with who you are and you will attract those that are in alignment with you. That’s why we call it Attraction Marketing
Step 2. Engage Your Audience: Depends on the platform, but if you are just getting started, maybe stick to one platform like FB, or IG or Twitter. Each platform is different, but you have to engage them all. and talk to them, thank them for following you, ask where they are from. If they like your post, invite them to your FB page.
If you just see dollar signs when they like your post on the page then you have the wrong mindset. Your mindset should be to add value to them, in content and conversation. That is leading someone. If you can add value, solve their problems, then you get this business