If you're selling services to the small business community, you have three different types of potential customers that all get lumped together as 'small businesses', but they are very different in what they want to buy and how much they'll pay.

A common mistake - which kills your profitability - is selling the wrong services to the wrong buyers, oftentimes without even knowing that you're doing it

To grow your business quickly and profitably, you must know the three different types of customers, be able to identify them in your sales and marketing process, and strategically design your services to meet their needs at the right price points.

I hope you enjoy it!

Mike Cooch

PS – If you're an Agency, consultant, or freelancer that would like to know how to package your services for faster sales, more profit, and greater scalability, check out Services that Scale – my program where I share the lessons I learned building and selling multiple fast-growth, seven-figure service businesses.