I heard this story from a clip of a podcast and thought it was a brilliant way to illustrate the power of a brand.

I can't find who it was so I'm unable to give them credit...please let me know if you recognize the person that originally told it!

Mike

Every startup has to find their money-making activities and consistently execute them to get their economic engine firing!

Being an entrepreneur has become sexy.

But it's also hard damn work with a lot of risk, not just the fancy cars and yachts you see on Instagram.

Here's the truth about being an entrepreneur.

I just had a major breakthrough on a recent trip to Las Vegas that every entrepreneur needs to hear!

Services can be hard to sell.

Why?

Because they are intangible. Your prospect can't see them or touch them.

That's why DEMONSTRATING PROOF is the #1 way to make your services sell faster and more easily.

RESOURCES  

🟢 To get more information on how to start a digital marketing agency using the model described in this video, visit: https://servicesthatscale.com/start 

🟢 To learn the 14 automated, high-margin digital marketing agency services that Mike likes best, visit: https://servicesthatscale.com/14services 

🟢 To register for FREE Q&A calls with Mike Cooch, join our community at: https://labspecial.com/office-hours 

🟢 Get FREE access to Mike's course on the 7 key strategies he's used to start and scale Agencies to multiple seven-figures in revenue at https://servicesthatscale.com/growfaster 

🟢 If you'd like more of Mike's strategies on how to attract prospects and get your foot in the door with potential customers, visit: https://servicesthatscale.com/footinthedoor 

🟢 To learn more about his thoughts on HighLevel - what Mike believes is the #1 tool for Digital Agencies to use to deliver scalable, profitable services - and get a free 14-day trial to the software, visit https://servicesthatscale.com/highlevel 

STAY IN TOUCH! 🙌  

Subscribe to my Youtube Channel! https://www.youtube.com/c/MikeCoochYouTube

Facebook: https://www.facebook.com/groups/getlvrg/

Twitter: https://twitter.com/mcooch

Instagram: https://www.instagram.com/mike_cooch/

LinkedIn: https://www.linkedin.com/in/mikecooch/

Podcast: https://anchor.fm/lvrg 

Visit https://servicesthatscale.com for strategies to scale your Agency, freelance, or consulting business quickly and profitably.  

Visit  https://lvrg.com to discover growth strategies for lifestyle entrepreneurs that want more freedom, more money, and more impact.  

WHO IS MIKE COOCH? 🤔  

Mike Cooch, is a serial entrepreneur that has founded successful, seven-figure businesses in technology services, agency services, publishing, and ecommerce (and flopped on a variety of attempts as well…keepin’ it real!).  

His businesses have been named to the INC Magazine List of Fastest-Growing Companies three years in a row, and were also nominated as a Best Place to Work in their respective cities.  

He has an MBA from Babson College (the #1 ranked entrepreneurship school in the world 25+ years running – go Beavers!), where he has been a regular guest lecturer on the topic of ‘Managing a Rapidly Growing Business’, and a BS in Finance from Colorado State University.  

He has three children, is an avid skier, hiker and traveler, and is loving life in his adopted hometown of San Diego.  

His mission is to help other entrepreneurs build businesses that give them more freedom, more money, and more impact. 💯

Is a recession already here?! Some people are saying so.  

Interest rates are going up. 

The stock market is tanking. 

The tech market is in meltdown. 

And crypto is a total blood bath! 😬  

What can you do to survive - or even WIN - when it's all melting down??  

The reality is that many of the best businesses in history were started in recessions (my first successful business was started right as the economy tanked!).  

Here are three things to do:  

1. You MUST stay on offense psychologically!  

2. You MUST aggressively manage your 'personal economy'! 

3. You SHOULD start or build your own business or side-hustle so you have something that you are in total control of!  

I personally believe that EVERYONE should build an information business - selling digital products or doing affiliate marketing - as a side-hustle at a minimum! 💯  Information is one of the best products in the world, and the market for it only continues to grow - even when the economy stinks!   

Affiliate marketing allows you to sell and make money without having to create or fulfill your own products - a great way to get started and to add extra income to any business.  

If you want to learn more, check out the resources below. 👇🏻  

RESOURCES  

🟢 To get more information on the best online business and the best side-hustle for 2022 and beyond, and how to start an online business as a full-time business or side-hustle visit: https://lvrg.com/aro 

🟢 To register for FREE Q&A calls with Mike Cooch, join our community at: https://labspecial.com/office-hours 

STAY IN TOUCH! 🙌  

Subscribe to my Youtube Channel! https://www.youtube.com/c/MikeCoochYouTube

Facebook: https://www.facebook.com/groups/getlvrg/

Twitter: https://twitter.com/mcooch

Instagram: https://www.instagram.com/mike_cooch/

LinkedIn: https://www.linkedin.com/in/mikecooch/

Podcast: https://anchor.fm/lvrg 

Visit  https://lvrg.com to discover growth strategies for lifestyle entrepreneurs that want more freedom, more money, and more impact.  

WHO IS MIKE COOCH? 🤔  

Mike Cooch, is a “serial entrepreneur” that has founded successful, seven-figure businesses in technology services, agency services, publishing, and ecommerce (and flopped on a variety of attempts as well…keepin’ it real!).  

His businesses have been named to the INC Magazine List of Fastest-Growing Companies three years in a row, and were also nominated as a Best Place to Work in their respective cities.  

He has an MBA from Babson College (the #1 ranked entrepreneurship school in the world 25+ years running – go Beavers!), where he has been a regular guest lecturer on the topic of ‘Managing a Rapidly Growing Business’, and a BS in Finance from Colorado State University.  

He has three children, is an avid skier, hiker and traveler, and is loving life in his adopted hometown of San Diego.  

His mission is to help other entrepreneurs build businesses that give them more freedom, more money, and more impact. 💯

Today's Quote of the Day is, I believe, the key to success and happiness in life and as an entrepreneur:

"Learn to be thankful for what you already have, while you pursue all that you want." - Jim Rohn

That's a big claim, I know, but listen to this episode and I think you'll agree!

All the best,

Mike Cooch

LVRG.com

A good quote has the ability to get your attention, move you emotionally, and give you insights, clarity, and leverage that oftentimes get lost when you are dealing with the information overload of reading an entire book or listening to one rambling podcast after another.

That's why I love quotes, and I've used a 'Quote of the Day' for decades at my businesses and in my personal life to remind me of the most important lessons.

Today's quote of the day is "Hope is not a strategy"...one of my all-time favorites and one that I use very often.

I hope it's just as valuable for you!

All the best,

Mike Cooch

LVRG.com

Jeff Bezos says that the higher your role is in the leadership of a company, the more you are just getting paid to make good quality decisions.

That's your job - make decisions!

In fact, he only expects himself to make three good decisions each day.

As an entrepreneur running a smaller business, you have to do both the THINKING (making decisions) and the DOING. It's my experience that way too much emphasis is put on the DOING.

Hustle!

Work harder!

Grind!

That's all DOING.

But an entrepreneur has to make good quality decisions, or all of the hustle in the world is just keeping you on a treadmill.

Do you expand into a new market?

Launch a new product?

Sell your business?

These are all critical decisions.

But do you have a FRAMEWORK or PROCESS for making high-quality decisions? My guess is no.

That's why I think you'll find the resource discussed in this episode incredibly helpful - I certainly have.

They are a summary of the key concepts I learned in a book called 'The Right Decision Every Time' - I HIGHLY recommend that you grab a copy.

I've also put together a downloadable template of the key framework from the book that you can download here.

All the best,

Mike Cooch

LVRG.com

The pandemic has rocked our economy, destroyed businesses, and made many people feel helpless.

Life got real hard, real fast for a lot of people - including many entrepreneurs!

So how do you stay on track to hit your goals, even when you feel out of control and uncertain about the future?

In this episode, I share a strategy that has worked for me over the last year: setting 'micro-targets'.

This was something I decided to do to make sure I stayed focused and managed my fear of the unknown when I realized how bad the pandemic was going to be...and thankfully the results have been fantastic.

I hope it's as valuable for you as it has been for me!

All the best,

Mike Cooch

LVRG.com